29/01/07, 11.08
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#8 (permalink)
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| Ospite |  Re: deludente jag: perde 715 milioni di dollari nel 2006
Citazione: |
Scritto da disordine
[Source: The Detroit News]
autoblog.com
ahi ahi...  | La notizia delle perdite di Jaguar sarebbe almeno in parte smentita da Jaguar stessa Citazione:
Jaguar denies reports of huge lossesJan 26 2007
By Tony Mcdonough, Liverpool Daily Post
CAR-MAKER Jaguar last night dismissed a US press report claiming the company had lost more than £350m in 2006.
Yesterday, Jaguar's US-based parent company, Ford, published its full-year results which revealed a loss of £6.5bn for 2006, the biggest annual deficit in its 103-year history.
Ford also published results for its European-based subsidiary, Premier Automotive Group (PAG), which includes Jaguar and Land Rover. The Jaguar X-Type and the new Freelander 2 are both produced at Halewood in Merseyside, where around 2,400 people are employed.
The results showed that PAG's losses widened to more than £160m last year, compared with less than £45m in 2005.
However, the company insists this figure is explained by "prior model warranty accrual adjustments at Jaguar and Land Rover and unfavourable currency exchange rates". Full year sales for the group were virtually unchanged at around £15bn.
In the fourth quarter of 2006, PAG reported a pre-tax profit of just over £95m, an improvement of about £65m compared to 2005.
Ford does not release individual figures for Jaguar but a report in a Detroit-based newspaper claimed the brand had lost more than £350m last year with projected losses of around £275m this year.
The report said this was expected to fall to £150m for 2008 and added that Ford did not expect Jaguar to move into profit for several years.
However, a spokeswoman for Jaguar told the Daily Post: "That report was purely speculative and is not from any document we recognise." At a press conference, Ford chief executive Alan Mulally went further.
"The numbers are wrong," he said.
Ford acquired Jaguar, an iconic British brand, in 1989 for £1.6bn but has not made a penny profit with it since.
The company began producing the X-type, dubbed the Baby Jag, in 2000 hoping it would prove to be a hit in the lucrative US market. However, sales have been disappointing with initial annual sales targets of 90,000 now scaled back to under 50,000.
It has much higher hopes for the Freelander 2 which began rolling off the Halewood production line late last year.
Despite the poor performance of Jaguar, PAG executives have repeatedly denied speculation there are plans to sell the marque.
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