Here's a Concept: Chevrolet Puts Next-Gen Buyers in Charge
Two concept coupes designed to inspire ideas and create discussion
DETROIT – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.
"Chevrolet has always stood for making the aspirational attainable for all generations" said General Motors North America President Mark Reuss. "These two concepts interpret that vision for a new generation. We're seeking out our newest customers' opinions, listening to their advice, and engaging them in new ways."
According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today's potential car-buying public and a combined $1 trillion in purchasing power.
Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.
Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet's performance heritage.
Code 130R's designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.
The concepts share attributes younger buyers say they value:
Sedan-sized functionality in performance coupe form that seats four passengers
Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
Possible production price range in the low $20,000s
"Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience," said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.
Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.
"This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station," said Saucedo. "The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts."
From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.
"For the car company that can successfully engage this generation, there is a tremendous opportunity," said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. "At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want."
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Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at
www.chevrolet.com.
CHEVROLET CODE 130R CONCEPT COUPE SPECIFICATIONS
Overview
Model: Chevrolet Code 130R Concept Coupe
Body style / driveline: four-passenger coupe, rear-wheel drive
EPA vehicle class: compact car
Engine
1.4L Ecotec turbocharged DOHC I-4 w/ eAssist
Displacement (cu. in. / cc): 83 / 1364
Bore and stroke (in. / mm): 2.85 x 3.25 / 72.5 x 82.6
Block material: cast iron
Cylinder head material: cast aluminum
Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing
Ignition system: individual coil on plug
Fuel delivery: sequential multi-port fuel injectors with electronic throttle control
Compression ratio: 9.5:1
Horsepower (hp / kW): 150 / 110
Torque (lb.-ft. / Nm): 148 / 200
Recommended fuel: regular unleaded
Max engine speed (rpm): 6500
Emissions controls: close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor
Estimated fuel economy (hwy): 40
Transmissions
6-speed automatic
6-speed manual
Wheels/Tires
Wheels: 20-inch matte gold
Tires: P245/40R20
Dimensions
Exterior
Wheelbase (in / mm): 109.3 / 2775
Overall length (in / mm): 173.1 / 4396
Overall width (in / mm): 71.5 / 1816
Overall height (in / mm): 54.7 / 1390
Track (in / mm):
front: 60.4 / 1535
rear: 61.8 / 1569
Interior
Seating capacity (front / rear): 2 / 2
Headroom (in / mm):
front: 30.7 / 780
rear: 33.1 / 841
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