CITROËN STEPS UP ITS STRATEGY FOR INTERNATIONAL GROWTH
WITH TWO NEW MODELS
Citroën is stepping up its worldwide development and consolidating its standing as a global brand.
After Europe, Russia and Latin America, the DS line will be launched in China on 28 June. The brand is
also extending and modernising its main range with two new models. Citroën is strengthening its
product offering, in particular in the C segment, in order to break into high-growth international markets
such as the Mediterranean basin, China and Russia. The compact saloon market is the biggest
automotive market in the world, with more than 20 million vehicle registrations in 2011, representing
almost one third of all worldwide sales of passenger cars.
Citroën is launching the new Citroën C-Elysée and the C4 L, a ‘lounge’ version of the C4 to cover this
market, 43% of which is made up of three-box models in Russia, and even 79% in China. These two
saloons have highly specific personalities, form a tight fit in their respective market positioning and
respect the codes of their target segments. Harnessing all the expertise of Citroën's international teams,
these French-designed models embody the excellence of the Brand in terms of style, technology,
development and quality.
The new Citroën C-Elysée was designed to meet the expectations of a demanding clientele, looking for
a car that is both attractive and accessible. With its harmonious, prestigious and robust styling,
it is
every inch a Citroën. The innovative design offers a roomy interior that is ideal for families (a rear
compartment befitting a saloon in the next higher category and a 506-litre VDA boot), thanks to the
2.65 m wheelbase, the longest in its category.
It can also be fitted out with a broad range of comfort
equipment, from air conditioning with a digital readout, to the MP3 car radio with its Bluetooth handsfree
kit. On certain markets, the new Citroën C-Elysée will also be available with the latest-generation
VTi 72 engine, boasting technology that combines top performance with moderate fuel consumption
and durability. Finally,
it also benefits from the Brand's full range of expert knowledge and know-how,
from the chassis and suspension, to quality assurance. The car's design (specific clearance, protective guards, etc.) was tested all over the world and under all driving conditions, guaranteeing reliability to
stand any test. Points that are all fundamental for very demanding customers who view their car as a
long-term investment. Manufactured in Vigo, Spain, this three-box saloon will initially be launched in
Turkey, Spain, Central Europe and Algeria at the end of 2012.
Segnalibri