Mercato Stati Uniti USA 2010 - dati mensili e annuali

[simonepietro]

incentivi pure da parte di GM :

GM's program will cover roughly 55 percent of all 2010 models on sale. What's more, the company is also offering 0 percent financing for 72 months on its remaining 2009 model inventory, covering about 97 percent of what's left on dealer lots.
Da Autoblog

Incentivi pure da Toyota

TORRANCE, Calif., March 2, 2010 – Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company's most far-reaching sales program in its history.

Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:

• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

"We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products," said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. "We are standing behind our customers and our vehicles. It's a great time to buy a Toyota."

The marketing program will be supported by a television ad campaign from Toyota's advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer. In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback. Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota

[RS6plus]

Chrysler veniva ritenuta in calo del 15 % da parte di Deutshe Bank-JPMorgan ma le ultime notizie fanno prevedere un calo del 18 % se non addirittura attorno al 20% nonostante un aggressiva campagna commerciale

interessante articolo di automotivenews sulle politiche comemrciali e di prodotto relativo a Crysler.Un estratto:

In February 2009 Chrysler spent an average of $5,608 per vehicle on incentives, eclipsing all other carmakers by nearly $2,000 per vehicle, according to Edmunds.com. This February Chrysler spent $3,388, -- $2,220 less per vehicle than a year ago.

"We don't have the incentive programs we had in the past," said one large dealer who spoke on condition of anonymity. "If you don't have the deals with incentives and don't have [dealer ad groups] pushing that," dealerships will have to woo customers on product attributes alone, he said. "It's going to take awhile."

La media degli incentivi per ogni auto nel 2009 era 5608$, a febbario 2010 tra i 3388/2220$. Significativamente minore.
Difatti poi riportano le parole di marchionne sui prezzi, fuori mercato per ribasso, fatti prima dell'acquisizione di fiat.
Una media di 2000$ superiore a tutti gli altri produttori.

[daimlerchrysler]

DETROIT -- Chrysler Group, traditionally the industry's high-incentive bargain basement, has a new philosophy on pricing -- and so far its deal-oriented customer base isn't buying it.

Yes, Chrysler Group ended a 25-month year-over-year sales skid in February. But the increase over February 2009 was less than 1 percent, compared with a 43 percent rise for Ford Motor Co. and a 33 percent gain for General Motors Co.'s four surviving brands.

And 58 percent of Chrysler's February sales went to fleets, generally the least profitable way to sell cars and trucks.

Long term, CEO Sergio Marchionne is determined to rebuild the company with strong brands, and an essential part of that process is whacking Chrysler's feverish incentive spending.

But that's tough to do when fresh new products are still far off, even though Chrysler added dealer incentives this month to give stores more bargaining room.

The loss of regional dealer ad groups and tight consumer credit have hurt, too.

Chrysler Group sold 84,449 vehicles in February -- just 35,832 at retail. For perspective, its total sales in February 2008 were 150,093.

The bottom line: Dealers face a tough slog until the new Fiat-based products start flowing in 2012.
'Ridiculous prices'

Speaking to reporters last week in Italian at the Geneva auto show, Marchionne said that last year Chrysler was selling its vehicles at "ridiculous prices" as it teetered toward bankruptcy.

Those low prices artificially inflated sales, he said.

Marchionne has said repeatedly that dumping incentives will help Chrysler find a more natural level for sales.

In February 2009 Chrysler spent an average of $5,608 per vehicle on incentives, eclipsing all other carmakers by nearly $2,000 per vehicle, according to Edmunds.com. This February Chrysler spent $3,388, -- $2,220 less per vehicle than a year ago.

"We don't have the incentive programs we had in the past," said one large dealer who spoke on condition of anonymity. "If you don't have the deals with incentives and don't have [dealer ad groups] pushing that," dealerships will have to woo customers on product attributes alone, he said. "It's going to take awhile."

David Kelleher, owner of David Dodge-Chrysler-Jeep in Glen Mills, Pa., predicts new March dealer incentives will boost retail sales.

To supplement its customer incentives, Chrysler added stairsteps that give dealers money if they hit sales objectives set by the company. That money helps dealers close deals even though they don't have the same big money on the hood they used to have, Kelleher said.

Kelleher, who is secretary of Chrysler's national dealer council, said Chrysler developed the program after dealer meetings in Orlando last month.

"I would contend they're still maintaining the integrity of the pricing system," he said. "They don't want to be the company that's about fat rebates and big deals."

Last summer Chrysler did away with its dealer advertising associations, which collected money from dealers to pay for regional ads that would tell customers where to go in their local markets to get deals.
Product, product, product

Chrysler Group is hurting for new products to compete with a flood of new models from competitors. An official at a major dealership group that sells multiple brands, including Chrysler, says many Chrysler products simply stack up poorly against those of competitors.

"We have people come into the showroom, and they're cross shopping Dodge. Dodge is just not winning. Chrysler [brand] doesn't have anything to sell. The [Ford] Taurus is killing the [Chrysler] 300. The trucks have lost their edge" to the Ford F-150 and Chevrolet Silverado, he said.

Chrysler engineers are working feverishly to remedy major product shortcomings. Fifteen existing vehicles are scheduled to get major fixes by the end of this year. A redesigned Jeep Grand Cherokee is due in May or June.

But the real benefits of Fiat ownership won't kick in until 2012 and 2013, when new small and mid-sized vehicles based on Fiat platforms arrive in North America.

Wrangler slowdown

Among other factors that have hurt Chrysler Group's February sales numbers are these:

-- The company has 789 fewer dealerships, which were cut in last year's bankruptcy.

-- Chrysler told dealers last month that there would be a shortage of Jeep Wrangler hard tops for several months and encouraged them to order the less popular soft tops.

Wrangler sales plunged 34 percent in February.

-- Chrysler suffers from a lack of consumer awareness. When it emerged from bankruptcy it kept a low profile as engineers worked feverishly on the new Fiat-based products. It began advertising more extensively after announcing its business plan Nov. 4. But with no new products, it lacks a strong message.

-- The Ram full-sized pickup, a star of the Chrysler Group lineup, was down 29 percent from February 2009, when Chrysler was spending big on incentives. By contrast, Ford F-series pickup sales shot up 39 percent last month. Ram dealers hope the marketing launch of the redesigned Ram Heavy Duty this spring will help.

The head of another dealership group says his Chrysler Group stores have had trouble getting enough of the most popular Ram models.

Toyota's ongoing struggles with unintended acceleration will be an X factor in Chrysler's efforts to regain some retail momentum.

John Wolkonowicz, analyst for IHS Global Insight, said Toyota's new incentive program could further hinder Chrysler's efforts at a retail comeback. "You can now lease a Corolla for $149 and a Camry for $199," he said. "They [Chrysler] don't have anything to compete with that.

"For Chrysler, this is just the wrong time to have one of the juggernauts wage a price war."

Luca Ciferri contributed to this report

SALES SLUMP
Some reasons Chrysler trails the competition
• Incentives cut by about $2,200 per vehicle in the past year
• Dealer advertising groups dropped last year
• 789 dealerships cut in bankruptcy last year
• Many aging vehicles in the lineup


Riporto l’ articolo di autonews per intero. Chrysler avrà anche ridotto in modo significativo gli incentive ma tra i primi 7 costruttori è ancora quello che fa i ribassi maggiori ed è quello di gran lunga peggiore per quanto riguarda il rapporto fleet/retail. Toyota per recuperare terreno sta per iniziare una massiccia campagna di incentivi ( i giapponesi sono sempre restii a inseguire gli americani in questa politica) che potrebbe danneggiare pesantemente Chrysler. Gli stessi dealers della casa americana non credono alle promesse di Marchionne ("I would contend they're still maintaining the integrity of the pricing system," he said. "They don't want to be the company that's about fat rebates and big deals." ) e aspettano con grande ansia I nuovi modelli e non i restyling promessi per fine 2010.

[simonepietro]

Chrysler è riuscita a terminare a febbraio la sua serie di crolli ( cmq ha perso quote di mercato) solo perché ha spinto al massimo sulle vendite alle flotte..

Verissimo, ciò è confermato da diverse fonti. Per ultima la CNN

Forget Toyota. Chrysler's got the most problems.

By Chris Isidore, senior writerMarch 10, 2010: 12:13 PM ET


NEW YORK (CNNMoney.com) -- The car company that is off to the worst start of 2010 isn't Toyota. It's Chrysler Group.
Industry experts say that even though Chrysler's overall sales are down only 3% during the first two months of the year, estimates show more than half of Chrysler's sales have been to fleet customers, such as rental car companies.




American consumers have essentially turned their backs on the Chrysler, Dodge and Jeep brands. By some estimates, the once proud member of America's Big Three automakers fell to No. 7 in February in terms of sales to U.S. consumers.

Chrysler's sales to consumers have plunged more than 44% so far this year, according to estimates by industry tracker Edmunds.com.

By comparison, Edmunds.com estimates that Toyota's retail sales fell less than 14%, even though Toyota stopped selling its best-selling models for more than a week in January, and has been hammered by a constant drumbeat of bad news ever since.


Chrysler's numbers look even worse when you consider that it should be benefiting from easy comparisons to a year ago. Chrysler shut much of its production in early 2009 in an effort to save cash. Customers were also worried if it would survive the looming bankruptcy process.

The problem with fleet sales. Fleet sales may be masking bigger problems at Chrysler right now, but experts say they are not a very secure lifeboat for an automaker whose customer demand is sinking fast.

Sales to rental car companies are driven by deep price discounts, and they are bound to hurt the company's future sales and profits when the low-mileage used cars sold to fleets go on sale themselves.

"You can not viably survive with fleet and rental sales over 50%," said Jesse Toprak, vice president of industry trends for TrueCar, a car pricing and sales service. "The math just doesn't work."

Company officials, however, said Chrysler is on track to reduce its reliance on fleet sales and that they should make up only about 25% of total sales this year. But a Chrysler spokeswoman also said strong sales to rental car companies are a good sign.

"We have to rebuild consumers' confidence in the company," the spokeswoman said. "The fact that large companies are willing to buy our vehicles helps rebuild that confidence, so fleet is part our businesses strategy."

Chrysler admits that its pipeline of new vehicles is fairly limited right now, but it expects better sales at the end of this year when new models are due in dealers' showrooms.

Pipeline problems. But other experts say it's risky for Chrysler and Italian automaker Fiat, which bought a controlling share of Chrysler out of bankruptcy last year, to count on models designed in Italy to get American buyers interested in Chrysler again.

Erich Merkle, president of Autoconomy.com, an industry analysis firm, said the Fiat brand and designs are untested in the U.S. market. He points out that even Chrysler's better products, such as the Ram heavy-duty pickup, which just won Motor Trend's Truck of the Year award, has had sales problems.

"The fact that they're losing share on the pickup side, it says to me that this goes beyond the product itself," he said. "I think Chrysler in the near term will be at the mercy of the market. They'll continue to lose market share, but they've got to hope that a rising tide will lift all boats."

Chrysler's weakness in mid-size sedans, compacts and so-called crossover utility vehicles means that it is gaining the least of any major automaker from the problems at Toyota.

Jessica Caldwell, director of industry analysis at Edmunds.com, said traffic on its site for almost all the other major manufacturers moved up in the wake of Toyota's recall woes. "But nothing happened at Chrysler," she said.

Still, most experts think that Chrysler will be able to stay in business, at least in the near-term. But the news is unlikely to get much better soon.

"It really is survival mode for the next 18 months until they see product in the showroom," said Jeff Schuster, director of global forecasting at J.D. Power & Associates. "They're not finished with the turnaround yet. This is not something that can happen overnight."

[Alain]

marchionne ha di fronte un K2 da scalare a mani nude, i numeri retail mi sembrano drammatici.

[Cosimo]

marchionne ha di fronte un K2 da scalare a mani nude, i numeri retail mi sembrano drammatici.

quoto e non credo che la cosa possa migliorare fino all'uscita di qualcosa di nuovo.

Imho i privati comprano se costa pochissimo o se merita il prodotto (chi ha detto sebring?).

Al momento il prodotto evidentemente non merita, anche perchè in caso contrario chrysler non sarebbe andata dal culo in un modo così rovinoso.

L'unica cosa che si poteva fare sul brevissimo imho era "svendere" alle flotte e questo lo ha fatto. Almeno ha damponato l'emorragia,

Per capire se riuscirà a raggiungere qualche obbiettivo, imho si dovrà aspettare la nuova gamma. Se sarà accettata, bene, se no si torna a casa, anzi, credo si andrà definitivamente dal culo

Credo comunque che si sapesse dall'inizio, non capisco lo stupore degli analisti

[Alain]

Se riesce nell'impresa, giú il cappello... Certo da qua ai nuovi modelli sarà dura nn avendo il prodotto competitivo nei confronti di Ford, GM e Toyota.

[arrigo]

Chrysler: manager, vendite marzo in rialzo del 50% m/m


DETROIT (MF-DJ)--Chrysler Group LLC, societa' statunitense partecipata dalla Fiat, prevede di registrare un incremento del 50% delle vendite di marzo rispetto a febbraio e una flessione rispetto all'analogo mese del 2009.
Lo ha affermato, secondo quanto riporta la Dow Jones Newswires, Fred Diaz, responsabile del brand Ram, aggiungendo che le vendite di marzo si sono attestate a 101.001 unita', in flessione tra il 10% e il 12% rispetto a marzo 2009.
A febbraio le vendite del gruppo statunitense erano state pari a 84.450 unita'. red/est/mur



MF Dow Jones - News Italia - Borsa Italiana

[daimlerchrysler]

DETROIT (Reuters) -- Chrysler's U.S. sales for March are tracking down 10 percent from a year earlier after the automaker curtailed discounts sharply, a company executive said today.

But retail sales have surged 50 percent from the same period in February, said Fred Diaz, who heads Chrysler's Ram brand and is also responsible for the automaker's U.S. sales.

"Consumer confidence in our company is starting to grow. People are starting to realize we are here to stay and we will continue as a corporation," Diaz told reporters on the sidelines of a company event.

Diaz said March sales are running lower compared with 101,001 units for March 2009, when the No.3 U.S. automaker pushed sales with heavy cash rebates a month before it filed for bankruptcy under the direction of the Obama administration.

"Basically, we were operating as a supply-based company rather than a demand-based company, with heavy rebates and incentives. We are not doing that anymore," Diaz said.

Chrysler emerged from bankruptcy in June under the management of Italy's Fiat S.p.A.

Chrysler sold 84,449 vehicles in February of 2010, flat from the previous year and marking the first time in 25 months that the company did not experience a year-to-year monthly sales drop.

Analysts expect U.S. auto industry sales to rise sharply in March from the prior year, after Toyota Motor Corp. launched unprecedented discounts to recover from a damaging recall crisis, prompting major rivals to respond with stronger incentives.

Hurt by a lack of new products, Chrysler U.S. sales fell 36 percent in 2009, underperforming a 21 percent decline in overall industry sales.

Chrysler has said that 75 percent of its vehicle lineup will be refreshed by the fourth quarter of this year, and the Fiat 500 subcompact is to hit showrooms by the end of the year.


Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz0jSoAlsmz
Questo è l' articolo in questione. In realtà Chrysler perderà più del 10% mentre il mercato crescerà più del 20%. I dirigenti della casa americana fanno capire che sarà così finchè non arriveranno i nuovi modelli.

[simonepietro]

Deve preoccupare il fatto che le concorrenti crescono più di loro.