......For Maserati, we have access to high-performance four-wheel-drive systems, to high-displacement, high-output diesel engines and to electronic systems, which our economy of scale would make too expensive to develop in-house.
In addition, we could add the Maserati franchise to Audi dealers all over the world.
Finally, we are talking about using Audi financial services for Maserati, something crucial because in this segment competitors such as BMW, Jaguar, Mercedes and Porsche worldwide lease about 80 percent of their sales.
For Audi, producing an aluminum vehicle for Maserati will help them to better use their installed capacity. The VW group now has a number of low-volume brands and could benefit from Ferrari and Maserati know-how for low-volume production.
Finally, there is the Quattroporte system they are evaluating.
The VW group drove and was very impressed by the new Maserati Quattroporte. They are considering our Quattroporte as a base for a new rear-drive model they are planning.
I'm very proud of this attention from VW, which means we did a great job with the Quattroporte, a model which was developed totally in-house with no carryovers from the past generation, or from other brands of Fiat Group.......
Segnalibri