BMW Concept Active Tourer Outdoor (Foto Ufficiali)

[fonzino1]

togli DOVUTO e metti VOLUTO.

a fare il lavoro fatto bene con Rover gli sarebbe costato di più.

Evidentemente sai qualcosa che io non so: perchè comprare Rover e poi non VOLERE farne un marchio redditizio?

Ok il costo, ma tutti sanno che se non investi non guadagni, e avere una terzo marchio forte da spendere sul mercato (dopo BMW e Mini) avrebbe fatto comodo (citofonare VW ).

[Matteo B.]

Evidentemente sai qualcosa che io non so: perchè comprare Rover e poi non VOLERE farne un marchio redditizio?

Ok il costo, ma tutti sanno che se non investi non guadagni, e avere una terzo marchio forte da spendere sul mercato (dopo BMW e Mini) avrebbe fatto comodo (citofonare VW ).

perchè l'operazione è stata condotta male e/o costava troppo. di fatto hanno licenziato Pitscherider (scritto male, non ho voglia di controllare l'orotografia ) e allargato la gamma, aprendo in USA una fabbrica.

se avesse funzionato oggi la gamma BMW partirebbe da un 320d 180 cv con vendite alle flotte limitate. un vero prodotto PREMIUM, non quello che è adesso..

[TonyH]

Ma sulla minirata posso ancora passarci sopra: se uno vuole indebitarsi, della serie "wannabe Bimmer", cavoli suoi (tanto le minirate, se non te le offre BMW, te le propongono banche, finanziarie etc., e quindi per BMW sarebbero altri guadagni persi).

Imho, il fatto grave è più sul versante tecnico: nel momento in cui prendi il motore PSA, adotti la TA e ti metti a fare i monovolume (per inciso, il concept Active Tourer non sembra manco BMW, ma un misto tra la Kia Carens e una Picasso) stai mandando a far benedire anni di Motorsport, raffinatezze motoristiche etc..

Poi, come ho detto, questo può fregare a noi che ne discutiamo, perchè, fin quando il mercato mostra di apprezzare questa strategia (e la sta apprezzando), BMW fa bene a proseguire su questa strada: il problema è di chi si fa il problema dell'esclusività, appunto.

[TurboGimmo]

"esclusivo" alla fine significa terra-terra che se lo possono permettere in pochi.

Quando inondi il mercato di mini-rate, km0, aziendali e compagnia cantante, alla fine l'esclusività è già che bella andata ad allegre donnine.

L'impoverimento tecnico, è solo la logica conseguenza di aver pompato le tue vetture in quell'utenza che non è disposta a pagare il prezzo per qualcosa di particolare.

[Regazzoni]

E' ora di chiudere l'OT a tema "BMW è ancora un marchio esclusivo?".

Qui si parla (ammesso che per ora ci sia qualcosa da dire a riguardo) del nuovo Concept.

Grazie.

[superkappa125]

Ufficiale da BMW press.

The BMW ConceptActive Tourer Outdoor:Highlights. The BMW Concept Active Tourer Outdoor will take to the stage at theOutDoor Friedrichshafen fair, treating the premium compact segment toanother view of how interior space can be cleverly utilised for sport and leisurepurposes. This concept car presents solutions that take a fresh route tocombining sporting aesthetics and style with sustainable drive technology,compact dimensions and functionality. The environmentally friendly plug-inhybrid drive system, bringing together a combustion engine and an electricmotor to provide a very special form of power delivery, ensures efficiency of thehighest order.

•  Compact dimensions, sporty design with generous levels of interior space.Variable rear compartment designed to accommodate sports and leisureequipment.
  
•  Transversely mounted 1.5-litre petrol engine with front-wheel drive. Newplug-in hybrid (PHEV) drive concept combines the benefits of an electricmotor and the attributes of a traditional combustion engine to outstandingeffect.
  
•  Exclusive Gold Race Orange exterior paintwork accentuates the sportingappearance of the BMW Concept Active Tourer Outdoor.
  
•  Easy-care, hard-wearing interior materials, such as MoonWhite andMoonRock Grey leather, stand up well to contact with outdoor equipment.
  
•  A carrier system for two bicycles (integrated into the interior) and otherclever details make the BMW Concept Active Tourer Outdoor the idealcompanion for active recreational sports enthusiasts.
  

2. Functionality and dynamics enhancethe sporting and leisure experience:The BMW Concept Active TourerOutdoor at the OutDoorFriedrichshafen fair.

BMW is using the presentation of the new BMW Concept Active Tourer Outdoorat the outdoor activities summit meeting in Friedrichshafen to demonstratehow a compact vehicle can combine comfort and the use of space with theenjoyment of sports and leisure. The plug-in hybrid also offers a preview ofdrive variants that promise to feature in compact class vehicles in the future.The BMW eDrive concept familiar from the BMW i8, which enables the car torun on electric power alone (and therefore produce zero local emissions),

will cover all the brand’s electric and plug-in hybrid drive systems in theyears ahead. eDrive spans all the components of the BMW Concept

Active Tourer Outdoor’s electric drive system, such as the electric motor(developed in-house), the lithium-ion high-performance battery and theintelligent energy management system. The combination of a combustionengine and an electric motor delivers sporting performance coupled withaverage fuel consumption of approximately 2.5 l/100 km (113 mpg imp) andC02 emissions of under 60 g/km.

Combination of sporty looks and impressive variability.

Its harmonious proportions ensure the BMW Concept Active Tourer Outdoorcuts a sporty figure from any angle. With an exterior length of 4,350 millimetres,width of 1,833 millimetres and height of 1,576 millimetres, the plug-in hybridblends compact dimensions with an attractive, sporty design and hallmarkBMW aesthetics. The long wheelbase (2,670 millimetres), a higher rooflineand a compact, transversely mounted engine sending its power to the frontwheels combine to deliver generous interior space. The variable rearcompartment of the BMW Concept Active Tourer Outdoor offers bothall-round everyday usability and sufficient space for outdoor sportsequipment, as the hybrid drive system’s batteries are fitted underneath

the load compartment floor.

The design: sporty and functional.

The BMW Concept Active Tourer Outdoor proves that compact dimensions,functionality and variability can be blended skilfully with dynamic design. Theexclusive Gold Race Orange exterior paintwork accentuates the sportyappearance of the BMW Concept Active Tourer Outdoor. A dominantelement of the characteristic BMW front view is the striking, slightly forward-leaning BMW kidney grille, complete with eye-catching orange accent stripsfor two of the grille bars. The twin headlights with LED accent lights positioned like eyebrows above them extend far into the front wings and,together with the multifaceted front apron, strengthen the presence of theBMW Concept Active Tourer Outdoor. The two large outer air intakes belowthe main headlights emphasise the sporting impression of the front end.

When seen in profile, even at standstill, the elongated silhouette with itssuggestion of a wedge shape lends the BMW Concept Active Tourer Outdoora dynamic aura that is unmatched in this class. 20-inch wheels partly paintedin Gold Race Orange reinforce the car’s sporting looks.

Defined horizontal body lines headline the rear-end view of the compactBMW. The large rear lights, extending well into the car’s flanks, accentuate thebroad face of the wheels, lending visual emphasis to the car’s consummateroad presence. The large tailgate offers convenient access to the loadcompartment, thanks to its low loading sill and wide aperture. The exhausttailpipes integrated into the rear apron of the BMW Active Tourer Outdoor arelikewise in Gold Race Orange.

New feeling of space, with hard-wearing materials.

The BMW Concept Active Tourer Outdoor’s interior is generous in its design,creating a completely new feeling of space. The centre console appears to befloating between the front seats and flows smoothly into the instrument panel.This arrangement provides the driver and front passenger with the greatestpossible legroom. The raised seats with their semi-command position offeroutstanding all-round visibility, setting the seal on the car’s unimpeachablelevels of usability and comfort. The Alu Mesh MoonGrey trim surface, madefrom a high-quality aluminium-fronted material, provides a visual connectionbetween the instrument panel’s upper trim surface in MoonRock Grey Steronand lower surface in MoonWhite leather. The same materials headline thedoor trim and front seats, while the brightly perforated leather seat inlays andleather door armrests are particularly durable and easy to clean. Added towhich, Gold Race leather accent surfaces for the door trim and understatedorange leather applications for the seats underline the car’s sportingcharacter. The interplay of colours generated by the materials extends as faras the rear compartment. In order to meet the challenges presented by leisureactivities – in any weather – the load compartment floor covering comes in arobust, easy-to-clean, studded plastic material in MoonRock Grey. Arefreshing contrast is provided by the leather stowage compartment coversfor the load compartment floor and the left-hand side trim in Gold RaceOrange.

Superbly equipped for sport and leisure: the integrated bicyclecarrier and other clever details.

One example of the BMW Concept Active Tourer Outdoor’s clever utilisationof space is the carrier system for two bicycles presented for the first time inFriedrichshafen. In contrast to conventional solutions, this carrier is notmounted on the outside of the vehicle, but instead integrated into the interiorto save space. As well as keeping bicycles dry and clean, this also has theadvantage of protecting them extremely effectively from theft and damage.And when not in use, the carrier system disappears away into the sidestructure of the car or the load compartment floor, without restricting interiorspace.

Thus equipped, the BMW Concept Active Tourer Outdoor is ready to tackle awide range of everyday and leisure-time transportation tasks. And that makesit the ideal companion for outdoor activities such as mountain biking, trekkingand bicycle racing, especially as the last 20 to 30 kilometres (12 – 19 miles) ofthe journey to the start line can be completed on electric power alone andtherefore with zero local emissions. However, the BMW also demonstratesimpressive functionality in urban conditions. For example, the clever bicyclecarrier offers an environmentally friendly mobility option where city centreparking is at a premium; the BMW can be parked outside overcrowded centralareas and the journey completed in far more relaxed fashion on two wheels.

The extended functionality of the BMW Concept Active Tourer Outdoor isunderpinned by a level load compartment floor created by folding down therear seats. The carrier system is mounted against the left side of the boot areaand consists of a rail system with a pivoting bracket. The rail is fitted with twomounts which hold the top tube of each bicycle in place. The bikes’ saddlesmust be removed and front wheels detached before they are secured inplace, which, with the quick-release mechanisms of modern sports bikes,should take only a few seconds. It is also amazingly easy to stow the wheels ina separate holder, which is integrated into the right-hand rear backrest andsimply folded out when needed.

Securing the bicycles themselves is also simple and extremely convenient.The pivot bracket opens out and slides out from the interior on the rail. Thebicycles are then placed on the carrier transversely to the direction of traveland fixed in place. Once the bracket has been closed again, the bicycles canbe pushed back effortlessly into their resting position in the interior.

The carrier system’s user-friendly pivoting mechanism also offers anotheradvantage. The transverse rest position for the bikes allows assembly andmaintenance work to be carried out effortlessly. This area of the car includes

another particularly clever detail. The storage compartment recessed into thecentre of the load area floor offers space for the bike saddles, all kinds of toolsand small parts, while the pull-out cover can be used as a seat or step.

Cutting-edge display experience with extended black paneltechnology.

The cockpit of the BMW Concept Active Tourer Outdoor boasts BMW’scustomary level of driver orientation, which means all the important controlsare within easy reach. The multifunction instrument display, complete withextended black panel technology, allows drivers to feast their eyes on totallynew display functionality. The four-dial view will be familiar, but theCOMFORT, SPORT and ECO PRO driving experience modes, for example,are all given their own display sections and individual colour schemes,enhancing safety and efficiency and providing exceptional driver focus.Indeed, the driver benefits from an instrument display showing informationtailored optimally to the situation at hand.

The large 8-inch display in the centre of the instrument panel is used toaccess the suite of BMW ConnectedDrive services and the new navigationsystem’s route planning functions. The central Control Display also shows thecurrent operating status of the hybrid system, which means the driver is keptinformed at all times on the usage profile of the combustion engine andelectric motor and given a better understanding of the energy flow within thesystem. The hybrid drive system’s power electronics are linked up to theintelligent Navigation system Plus, allowing it to work as efficiently as possible.The data gained as a result, such as the route profile, speed limits and trafficsituation, prepare the vehicle for imminent requirements and therefore allowthe available energy to be used with maximum efficiency.

eDrive: the drive system powering the BMW Concept

Active Tourer Outdoor.

The BMW Concept Active Tourer Outdoor is designed as a plug-in hybrid(PHEV = Plug-in Hybrid Electric Vehicle) linking up the advantages of anelectric motor with those of a traditional combustion engine to maximumeffect. Plug-in hybrid vehicles normally have a range of well over 30 kilometres(approx. 20 miles) in all-electric mode, allowing them to operate just asefficiently on both short and long journeys as well as in hybrid mode. TheBMW Concept Active Tourer Outdoor’s lithium-ion high-performance batterycan be recharged from a standard 220V domestic socket. Energy can berecovered at both axles of the BMW Concept Active Tourer Outdoor and fedback into the lithium-ion high-performance battery to further enhance theeDrive system’s efficiency. The highly sophisticated 1.5-litre BMW TwinPower

Turbo petrol unit from the new BMW Group EfficientDynamics engine familyworks in perfect tandem with a synchronous electric motor.

With a total system output of over 140 kW/190 hp, the combustion engineand electric motor combine to give the BMW Concept Active Tourer Outdoorundeniably sporty performance credentials, while keeping fuel consumptionand emissions figures extremely low. As a result, the BMW Concept

Active Tourer Outdoor darts to 100 km/h (62 mph) from stationary in undereight seconds, going on to a top speed of around 200 km/h (125 mph).Despite these impressive performance figures, it returns average fuelconsumption figures of under 2.5 litres per 100 kilometres (113 mpg imp) andposts CO2 emissions below 60 g/km.

Wide selection of BMW EfficientDynamics measures.

Needless to say, the new BMW Concept Active Tourer Outdoor comesequipped with a host of other features packaged under the far-reachingBMW EfficientDynamics strategy. One of its key aims is to maximise range

in all-electric mode, something that is achieved by minimising the energyconsumption of the ancillary units. To this end, ECO PRO mode reduces

the output of the air conditioning and other electrically operated comfort-enhancing functions when appropriate, as well as adapting the operation of alldrive components to maximise efficiency. ECO PRO mode can also providethe driver with valuable driving tips, and the Bonus Range Display shows howmany additional kilometres can be added to the car’s range by keeping to thefuel-economy-maximising ECO PRO mode. The Proactive Driving Assistantworks with the Navigation system Professional to anticipate local conditionsand send the driver tips to prepare for the situation ahead. ECO PRO Routealso plays its part in minimising fuel consumption by setting out the mostefficient route based on volume of traffic, personal driving style and localconditions.

3. BMW and the Tyrol join forces:Route guide takes car drivers,mountain bikers and hikers onexclusive routes into the heartof the Alps.

Delivering maximum driving pleasure over fascinating routes and laying onbreathtaking experiences of nature amid impressive mountain scenery are thetwin aims of the “Heart of the Alps” route guide. Co-developed by BMW andthe tourist board of the Austrian Tyrol, the guide sets out exclusive premiumroutes in the Seefeld, Ötztal and Zillertal regions and offers a lead-in toenticing outdoor activities. BMW employs its technical expertise and theimpressive functionality of its BMW ConnectedDrive mobility services to goodeffect to optimise and lend as much flexibility as possible to the tour planningprocess. The aim is to ensure “Heart of the Alps” users enjoy a peerlesssummer mountain experience.

The cooperation between BMW and the Tyrol has not come about by chance.The two partners share similar values; indeed, the typical leisure activitiesenjoyed by visitors to the Tyrol and prospective BMW Concept Active Tourercustomers are very much comparable. BMW is a byword for innovativetechnology and sporting dynamics in the premium car segment, while theTyrol has carved out a status as a leading Alpine destination with anoutstanding reputation in Europe and beyond. This prestige is rooted in itsmagnificent nature and an outstanding tourism infrastructure boasting

25,000 km (over 15,500 miles) of hiking trails, 5,100 km (approx. 3,200 miles)of mountain bike trails, 780 km (485 miles) of cycle tracks, 1,300 mountainrestaurants and huts, more than 100 climbing areas and 24 golf courses – allof which allows it to offer a top-class mountain experience.

BMW has rolled out its winter activities (including attractive premiumpackages for winter sports enthusiasts, the BMW xDrive Cup ski andsnowboard competition, BMW Winter Driver Training courses and the

BMW xDrive Guide) across 23 European winter sport destinations, fromScandinavia to southern Spain. And now, enjoyable summer activities in themountains – such as mountain biking, climbing and hiking – can be added tothe mix, courtesy of the company’s new partner region, the Tyrol. These arejust the sort of pursuits that will be popular among many future BMW ConceptActive Tourer drivers and their families. Plus, the Tyrol also has a hugeamount to offer guests heading for the mountains to recharge their batteriesand enjoy peace and relaxation, or “pleasure tourists” seeking culinary and/orcultural highlights.

Perfectly prepared, thanks to BMW ConnectedDrive.

The online route guide can be accessed via the BMW or Tyrol websites, oreven more quickly at Summerdrive. This takes the user directlyto the brand-new premium tours through the heart of the Tyrol. Each of thesuggested routes has its own character, defined by its contours, scenery andpoints of interest along the way. Some take guests over challenging mountainroutes, others major on must-visit museums and areas of natural interest.BMW and the Tyrol tourist board supply detailed additional information andphotos for each tour suggestion, offer recommendations on stops along theway and give helpful restaurant and hotel tips. Stages for drivers, cyclists andhikers can be also be combined as desired. Once the route planning stagehas been completed, the relevant information can be transferred to asmartphone, ensuring it is available at all times during the bike or hikingstages.

On the move and online in a BMW.

BMW drivers can also send route information directly from their homecomputer into their car. With this in mind, an increasing number of

BMW models come as standard with an integrated SIM card. The browser-based BMW Online information portal, with its mobility services and serviceproducts, can be accessed inside the car using the intuitive operating systemBMW iDrive Touch, which displays the desired content on the navigationsystem’s Control Display. This ensures the passengers receive all relevantinformation for their route during the course of the journey. For example, theycan find out while under way what the weather is like at their destination andwhere they can find a free parking space nearby. And last but not least,destinations and stages of the journey can be changed at short notice should,for example, a sudden change in the weather or heavy traffic make analternative necessary.

BMW ConnectedDrive.

Its extensive range of mobility services has enabled BMW ConnectedDrive topromote the intelligent link-up of drivers, their vehicles and the outside worldfor a number of years now. As well as an in-car SIM card (integrated into anever expanding number of models), highly effective interface technologyallows extensive use of external mobile phones and numerous Bluetoothoffice functions for internet-based services. The free BMW Connected appprovides access to social networks such as Facebook and Twitter, as well asweb radio and iPhone calendar functions, among other services. A newaddition is the dictation function with full speech recognition. This featuretypes out spoken texts, which can then be sent as an SMS or email. Spokenand received text-based messages are shown in the Control Display.

A host of other information and office services, as well as travel and leisureplanners, make life even easier for those on board. For example, theConcierge Service from BMW ConnectedDrive offers a very special range ofservices. At the touch of a button it connects to a BMW Call Centre agent,who will then send information on a particular restaurant, the nearest ATM or24-hour duty pharmacy, for example, directly to the car’s navigation system.The BMW Call Centre agent also takes care of hotel bookings and tablereservations quickly and reliably.

Finally, the BMW driver can request a real-time update on the current trafficsituation via RTTI (Real Time Traffic Information) and take advantage of anydiversion recommendations. RTTI relays its information with unrivalledreliability and precision, and covers motorways, dual carriageways, countryroads, and main and minor routes through city centres.

BMW ConnectedDrive contract customers can make changes to all routes asdesired. In addition, users can send tours planned on their home computer totheir car – either via the in-car USB interface or by saving them beforehand onthe BMW Online portal.

[Wilhem275]

Non è male no, ma l'etichettina "Outdoor" sul montante è quella che fa la differenza

[Tommitel]

Veramente bella per essere un monovolume!!!!

Curioso di vedere quanto perderà senza assetto da super car e cerchi da millemila pollici.

[xberi]

Veramente bella per essere un monovolume!!!!

Curioso di vedere quanto perderà senza assetto da super car e cerchi da millemila pollici.

[nubironaSW]

Ufficiale da BMW press.

Poi mi spiegheranno esattamente dov'è che sta la parte outdoor di questo robo. Non è che se c'entrano (smontate) due biciclette allora diventa automaticamente una tuttofare da campagna, eh...

Comunque davvero niente male per essere una monovolume, sicuramente la più bella del lotto.