Scelte strategiche Ford

[led zeppelin]

Comunque riflettevo sul fatto che siamo a inizio 2021, sono passati quattro anni dal lancio sul mercato della Fiesta e non sappiamo nulla di un eventuale restyling (figuriamoci di un nuovo modello).

 

Visti i nuovi piani per Colonia, e tenuto conto che Fiesta è prodotta e commercializzata solo in Europa, qualche dubbio sul suo futuro ce l'ho.

[Cole_90]

Se alcune case pilotano i "leaks" dei futuri modelli, Ford (Fo.Mo.Co) ha passato davvero un brutto e aggiungerei anche lungo periodo, vedendo leakkare con largo anticipo modelli futuri o parti di questi. 

Tra i vari ricordiamo i Bronco, il prossimo Maverick, la futura Ford Qualcosaametàtraunawagonedunsuv e diverse parti ed info su F-150 e derivato Raptor.

 

Da qui, uno statement che invita fornitori e dipendenti ad evitare questa ormai diffusa politica.

 

 

 

La nota divertente è che questa richiesta, essendo privata, è stata leakkata a sua volta 🤡

[aboutdas]

[4200blu]

Ford design boss Callum to retire; Renault veteran Lo named to replace him

DETROIT — Moray Callum, the man in charge of crafting some of Ford's most memorable vehicles the past two decades, will retire as its vice president of design effective May 1, the company said Monday.

Callum, 62, will be replaced by Anthony Lo, who most recently served as vice president, exterior design, for Renault. Lo, 56, will join Ford on April 1 and have a one-month transition period before Callum departs.

Since joining Ford in 1995 through its Mazda brand in Japan, Callum has led the design of vehicles including the 1999 Super Duty, 2011 Explorer, 2015 Mustang and 2016 GT. He was also in charge of recent vehicles such as the Mustang Mach-E, Bronco and F-150.

"Moray's influence is seen on streets around the globe," Hau Thai-Tang, Ford's product development and purchasing boss, said in the statement. "He brought and sustained a design vision and leadership to studios — including Ghia in Italy and Mazda in Japan, in addition to Ford and Lincoln — that has elevated the beauty, meaning and function of cars, trucks and SUVs for millions of customers."
Ford

Anthony Lo was previously head of exterior design at Renault.

Callum worked for Mazda from 1995 until 2001. He returned to Ford in 2006 and became vice president of design in 2014.

Lo, who worked for Renault in Paris the past 10 years, helped implement the company's "cycle of life" design strategy that resulted in a number of concept cars and later influenced the brand's global lineup of cars and SUVs.

He also worked for Mercedes-Benz in Japan, Audi in Germany and General Motors Europe, overseeing Saab, Opel and Vauxhall designs.

"Our industry is evolving more rapidly than ever, and Ford will win the trust of customers by staying on the leading edge of that curve," Thai-Tang said. "Anthony is a world-class design leader with an exemplary global track record. We're excited to have him lead our Design organization as we accelerate the creation of connected, intelligent and increasingly electrified products."

 

(Automotivenews)

 

 

[4200blu]

Il piano per Ford Europe:

 

Ford Europe Goes All-In on EVs on Road to Sustainable Profitability; Cologne Site Begins $1 Billion Transformation

17-Feb-2021 | COLOGNE, Germany

 

 

• Ford says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid; moving to all-electric by 2030
• Ford’s commercial vehicle range in Europe also will be 100% zero-emissions capable,
  all-electric or plug-in hybrid, by 2024; two-thirds of commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030
• Europe-leading Ford commercial vehicle business key to future growth and profitability, supported by new products and services and Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture
• Ford’s drive to a fully electric future spearheaded by a $1 billion investment in a new electric vehicle manufacturing center in Cologne; company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023
• Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future; remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operations

COLOGNE, Germany, Feb. 17, 2021 – Ford today is taking a significant step forward in its European transformation with a commitment to go all-in on its electric passenger vehicles and to substantially grow and electrify its leading commercial vehicle business.

Ford committed today that by mid-2026, 100 percent of Ford’s passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030. Similarly, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.

The news comes after Ford reporting, in the fourth quarter of 2020, a return to profit in Europe and announced it was investing at least $22 billion globally in electrification through 2025, nearly twice the company’s previous EV investment plans.

“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe. “We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford’s plan to turnaround our global automotive operations.”

Central to Ford’s transformation of its operations in Europe over the past two years were a $1 billion improvement in structural costs, addressing underperforming markets, the creation of a more targeted vehicle line up within three customer-focused business groups, and partnerships to drive growth and improved levels of profitability across the business.

Accelerating Ford’s commercial vehicle business growth

In 2020, Ford achieved its sixth successive year as the leading commercial vehicle sales brand in Europe. Growth in Ford’s strong commercial vehicle business is key to its European profitability, supported by new products and services, working with an extensive network of commercial vehicle converter partners, with Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture providing cost-effective vehicle development and sourcing.

Driving further growth in the commercial vehicle business will be an ecosystem built around connected services co-developed with customers and designed to enhance the customer experience and help their businesses to thrive. These include, for example, connected uptime and productivity services such as FordPass Pro for fleets of up to five vehicles, and the launch of Ford Fleet Management, created by Ford and ALD Automotive last year to maximize productivity for fleet customers seeking bespoke services to keep their fleets on the road.

Ford and Google also announced recently the establishment of a new collaborative group, Team Upshift, to drive disruptive, data-driven opportunities. This first-of-its-kind partnership in combination with Ford’s in-house capabilities will be the basis of transformed ownership experiences and services for both the company’s commercial and passenger vehicle customers.

Ford Cologne $1 billion investment

Spearheading Ford’s advance into an all-electric future is a new $1 billion investment to modernize its vehicle assembly facility in Cologne, Germany, one of its largest manufacturing centers in Europe and the home of Ford of Europe. The investment will transform the existing vehicle assembly operations into the Ford Cologne Electrification Center for the manufacture of electric vehicles, Ford’s first such facility in Europe.

Ford also confirmed that its first European-built, volume all-electric passenger vehicle for European customers will be produced at the facility from 2023, with the potential for a second all-electric vehicle built there under consideration.

“Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation. It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth,” Rowley said.  

"The decision to make the production and development site in Cologne the e-mobility center for Ford in Europe is an important signal to the entire workforce," said Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH. "It offers a long-term perspective for our employees and at the same time encourages them to help shape this electric future."

Rowley concluded: “We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E. In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe.”

Additional details of Fords electrification plan and the transformation of the Cologne site will be shared over the coming months.  

 

(Ford)

 

 

[GL91]

Davvero tra 9 anni Ford immagina un' Europa disposta a comprare solo auto elettriche?

Modificato 18 Febbraio 2021 da GL91

[led zeppelin]

Secondo me i piani sono una cosa, l'output finale un'altra.

 

I piani sono per gli azionisti.

 

Quello che sarà nel 2030, sarà sulla base del mercato del 2030, e di normative che potranno essere anche diverse da quelle attuali .

Modificato 18 Febbraio 2021 da led zeppelin

[4200blu]

45 minuti fa, led zeppelin scrive:

Secondo me i piani sono una cosa, l'output finale un'altra.

 

I piani sono per gli azionisti.

 

Quello che sarà nel 2030, sarà sulla base del mercato del 2030, e di normative che potranno essere anche diverse da quelle attuali .

Non vedo cosi - sono decisioni fondamentali che non cambi facile e sopratutto non veloce. Un prodotto svilupato da adesso e pronto per il SOP 2023, con una vita di 6-7 siamo quasi a 2030. Un fine del Ford ice a 2030 significa che durante nei prossimi anni sviluppano l'ultima generazione delle ice, tutto che parte con la sviluppo piu avanti, sara bev. E questa direzione di sviluppo non cambi completamente in qualche mese, una decisione cosi e piu o meno "cementato" sopratutto se hai un finanziamento fissato e non infinito.

 

[Fatbastard78]

Quindi tra 10 anni solo auto elettriche e 3/4 del commerciale?

Boh, perplesso

[led zeppelin]

1 ora fa, 4200blu scrive:

Non vedo cosi - sono decisioni fondamentali che non cambi facile e sopratutto non veloce. Un prodotto svilupato da adesso e pronto per il SOP 2023, con una vita di 6-7 siamo quasi a 2030. Un fine del Ford ice a 2030 significa che durante nei prossimi anni sviluppano l'ultima generazione delle ice, tutto che parte con la sviluppo piu avanti, sara bev. E questa direzione di sviluppo non cambi completamente in qualche mese, una decisione cosi e piu o meno "cementato" sopratutto se hai un finanziamento fissato e non infinito.

 

Certamente.

 

Ma quello che intendo dire è che se da qui al 2030 le auto ICE (e ibride, aggiungo) avranno ancora una domanda di mercato tale da giustificarne l'offerta, e l'elettrico, per qualsiasi motivo (economico, tecnologico, infrastrutturale) non sarà riuscito ancora a prendere il sopravvento, l'ICE potrebbe sopravvivere ancora qualche anno.