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Audi accelerates transformation with a strong 2021 for fully electric vehicles

  • Consistently following the electric roadmap: deliveries of fully electric models increased by 57.5 percent
  • Despite a worldwide semiconductor shortage, total volume of the Audi brand approached the previous year’s level with 1.68 million vehicles, grew in the US and other key markets
  • Hildegard Wortmann, Member of the Board of Management for Sales and Marketing: “High demand for electric vehicles is rewarding our courage to make lasting changes”

Despite the worldwide semiconductor shortage, Audi is still setting a fast pace on its path to the sustainable premium mobility of the future. That is evident in fully electric car deliveries in the past year, which increased by 57.5 percent over the previous year. Additionally, Audi more than doubled its product portfolio of fully electric models in the past year. Despite the difficult supply situation, in total, Audi-brand deliveries approached the previous year’s volume: in 2021, the company with the four rings delivered 1,680,512 models to customers, 0.7 percent fewer than in 2020. In the US, the previous year's performance was exceeded by 5 percent.

 

“The year 2021 was challenging, but with our worldwide team’s engaged effort, we very successfully overcame them,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “We’re looking to the future with confidence. With ‘Vorsprung 2030,’ we have defined a clear strategy – our courage to make lasting changes is being rewarded: high demand for electric vehicles from Audi confirms our early decision in favor of zero-emission drive systems. We are taking this momentum with us into 2022 and systematically pressing ahead with our transformation. The large number of incoming orders also shows that we have the right portfolio.”

After the first half of 2021, Audi was on track to break records: the 981,681 delivered vehicles were a new best in company history. Then the persistent semiconductor shortage took effect in the second half of the year. As a result, deliveries dropped In the fourth quarter by 34.2 percent over the same period in the previous year.

However, the curve for deliveries of fully electric models continues to go up. In 2021, Audi sold 81,894 fully electric models – an increase of 57.5 percent. By 2025, Audi plans to have more than 20 fully electric models in its portfolio. Starting in 2026, the brand will exclusively bring new fully electric models to the market.

Audi set a strong example with the presentation of the Audi e-tron GT1 and the Audi RS e-tron GT2 at the start of the year. In particular, the Audi Q4 e-tron and the Audi Q4 Sportback e-tron also play a central role in the electrification strategy of the company with the four rings. With these four new models, Audi has more than doubled its product portfolio of fully electric models in the past year.

The company’s clear commitment to electric mobility is also apparent in its capital expenditure planning: based on plans approved at the end of 2021, Audi will spend about €18 billion on electrification and hybridization between 2022 and 2026. With total investments of around €37 billion, that means that almost half will go toward these two forward-looking fields.

Alongside the fully electric models within the overall range of models, the Audi Q3 (+19.2 percent), Audi A5 (+8.3 percent), and Audi A7 (+9.2 percent) in particular saw large increases. The SUV segment was highly sought after: the Audi Q5 (+5.3 percent) and the Audi Q7 (+5.3 percent) also gained. The high performance models from Audi Sport once again exceeded the previous year and set a new record with 39,356 vehicles sold (+34.2 percent)

In China, Audi ended 2021 with 701,289 vehicles delivered and a decline of 3.6 percent. After a record-breaking 2020, the fourth quarter was particularly marked by the semiconductor shortage for locally produced vehicles. Imported Audi models (+53 percent) recorded a significant increase in demand. The Audi A5 (+96.7 percent), Audi Q7 (+74.4 percent), and the fully electric Audi e-tron (+68.7 percent) showed particularly positive development. Additionally, sales of Audi Sport models more than doubled (+113.4 percent) over 2020, the previous year.

In the US, Audi actually exceeded the previous year: 196,038 vehicles meant an increase of 5.0 percent. Audi recorded a record year for fully electric cars here: with an increase of 52.5 percent over the previous year, Audi sold more fully electric models in the US than ever before, including the Audi e-tron GT1, which has been on the market since July 2021. The Audi e-tron also increased significantly with +34.6 percent. The SUV segment had persistently high demand, with the Audi Q3 (+26.5 percent) and the Audi Q5 (+19.6 percent) at the top. With 7,796 delivered models and growth of 60.5 percent, Audi Sport models also set a new record in the US. In Canada, the number of delivered vehicles increased by 11.2 percent.

In Europe, AUDI AG approximated the previous year’s level with 617,048 delivered vehicles (-0.4 percent). The Audi A3 (+3.6 percent), Audi Q3 (+5.6 percent), Audi Q5 (+18.6 percent), and Audi Q8 (+1.8 percent) recorded growing demand. The company achieved significant growth in France (+10.2 percent), Italy (+9.9 percent), and the United Kingdom (+9.4 percent), among others. It set new records in Denmark and Norway, partly because of the electric models that were particularly popular there. Overall, 31 European markets were higher than the previous year. In Germany, the brand with the four rings shipped 180,883 vehicles to customers (-15.6 percent). Along with the semiconductor shortage, the effects of the reduction in the value-added tax in the second half of 2020 were also noticeable here. The Audi e-troncontinued to show particularly positive growth in the company’s domestic market with an increase of 10.3 percent.

In the other markets worldwide, the company with the four rings increased deliveries by 3.1 percent over the previous year to 137.347 cars. Electric models showed a very positive trend here as well, with an increase of 89.6 percent.

“Although the semiconductor supply will continue to be strained in the coming months, the strong growth in electric model deliveries gives us a tailwind to stick unflinchingly to our roadmap,” says Hildegard Wortmann. “The high volume of incoming orders as well as the highest order backlog ever show that we have the right portfolio.”

Audi-brand deliveries

Cumulative

   
 

2021

2020

Change vs. 2020

World

1,680,512

1,692,773

-0.7 %

Europe

617,048

619,723

-0.4 %

- Germany

180,883

214,427

-15.6 %

- United Kingdom

117,993

107,892

+9.4 %

- France

50,383

45,728

+10.2 %

- Italy

55,005

50,060

+9.9 %

- Spain

34,767

37,284

-6.8 %

USA

196,038

186,620

+5.0 %

Mexico

9,465

9,834

-3.8 %

Brazil

6,244

6,680

-6.5 %

Mainland China + Hong Kong

701,289

727,358

-3.6 %

Notice for the editors: The financial figures for the 2021 business year will be presented at the annual press conference on March 17, 2022.

 

Fonte: Audi

 

Modificato da MotorPassion

"Qualche emiro che compra una Ferrari lo troverò sempre. Ma se il ceto medio finisce in miseria, chi mi comprerà le Panda?"

Sergio Marchionne

 

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Lamborghini: cambio organizzativo nel Dipartimento R&D

Rouven Mohr nuovo Chief Technical Officer

A Maurizio Reggiani il ruolo di Vice President Motorsport

Sant’Agata Bolognese, 19 gennaio 2022 – Automobili Lamborghini annuncia un cambio organizzativo nell’ambito della Direzione Ricerca e Sviluppo. Rouven Mohr assume la responsabilità del Dipartimento R&D in qualità di Chief Technical Officer e lascia l’attuale ruolo di Head of Verification/Validation Whole Vehicle presso Audi AG in Germania. Il passaggio di consegne avviene con Maurizio Reggiani, che dopo una gloriosa carriera nel settore delle supercar, di cui oltre la metà in Lamborghini al timone della direzione tecnica, assume la posizione strategica di Vice President Motorsport dell’Azienda.

Da Maurizio Reggiani dipenderà il prossimo orientamento strategico dell’intero comparto Motorsport di Lamborghini, che negli ultimi anni è decollato collezionando tra le più importanti vittorie nei campionati GT. L’ingresso nella nuova posizione, in un periodo di transizione per il settore delle corse verso un futuro sempre più sostenibile, è quindi finalizzato a rafforzare la Squadra Corse Lamborghini nell’ambito di campionati prestigiosi e dall’elevato livello competitivo.

Stephan Winkelmann, Chairman e CEO di Lamborghini, commenta: “Maurizio Reggiani è stato dietro ogni decisione fondamentale che ha consentito a questa Azienda di raggiungere i primati di oggi. E’ stato il padre dei modelli Lamborghini di maggior successo, dalla Aventador all’Urus, dalla Huracán alla Countach LPI 800-4, modelli diventati icone della storia di questo marchio o che presto lo diventeranno. La sua visione pionieristica ha dato continuità al DNA di Lamborghini, che fa della spinta all’innovazione uno dei suoi valori fondanti dal 1963. Oggi, la sua profonda e lunga esperienza in campo automotive andrà a supporto di uno dei settori strategici chiave, dove puntiamo a diventare sempre più protagonisti. Al tempo stesso, accogliamo con entusiasmo nella famiglia Lamborghini Rouven Mohr, la cui nomina avviene in un momento cruciale di profonda trasformazione dell’Azienda, in vista della prossima elettrificazione dell’intera gamma prodotto.”  

Modenese di nascita (1959), Maurizio Reggiani è nato e cresciuto nella Motor Valley. La sua è letteralmente una vita passata tra i motori ad alte prestazioni: prima quelli Maserati, dove inizia la sua carriera nel 1982 nel reparto dedicato alla progettazione e sviluppo motori. Poi Bugatti a Campogalliano, dal 1987 al 1995, dove è responsabile per il gruppo di propulsione della EB110. Infine Lamborghini, dove entra a far parte nel 1995 come Project Leader della Murciélago, ruolo che mantiene fino al 2001, quando viene nominato Responsabile del Dipartimento Ricerca e Sviluppo per il settore propulsione e sospensioni. Nel 2006 viene nominato Chief Technical Officer e in questo ruolo ha definito le strategie alla base delle più importanti innovazioni tecnologiche e del design dei modelli V12, V10 e V8T e delle few-off della Casa del Toro, contribuendo così a sostenere con prodotti di continuo successo i primati commerciali degli ultimi anni.

Rouven Mohr è nato nel 1979 a Saarbrücken in Germania. Dopo una laurea in Ingegneria presso l’Università Tecnica di Kaiserslautern e un dottorato in Meccanica numerica, entra in Audi nel 2008 all’interno della Direzione tecnica come Testing Engineer for Chassis Durability, per poi acquisire crescenti responsabilità fino alla nomina nel 2014 a Head of Project Management Whole Vehicle per i modelli Audi A3, TT, Q7 e Q8.

Nel 2017 passa in Lamborghini, dove per due anni, in qualità di Head of Whole Vehicle Development, segue lo sviluppo dei modelli Aventador, Huracán e Urus, per poi rientrare in Audi con il ruolo di Head of Energy and Weight-Management. Da ultimo, nel 2020 giunge la nomina a Head of Verification / Validation Whole Vehicle, esperienza che si completa oggi con un ritorno in Lamborghini a capo del Dipartimento R&D.

 

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VW plans to restart sales of e-Up electric minicar as demand surges for affordable EVs

VW wants to offer an affordable small electric car to plug the gap until the launch of its production ID Life

BERLIN -- Volkswagen plans to restart sales of the battery-powered version of its Up minicar to meet growing demand for affordabe electric cars.

VW stopped selling the e-Up in 2020 when government incentives to encourage EV purchases caused a surge in demand. The model was not designed for high volumes and selling it with discounts was not profitable, according to German press reports.

But the sales success of small electric cars such as the Renault Zoe and the Dacia Spring shows there is market demand for low-cost EVs.

"We had temporarily taken the e-Up off the market in 2020 because delivery times had risen dramatically due to high demand," VW said in an emailed statement to German IT news website Golem. "Now it has been decided to reintroduce the e-Up into the order program."

According to a report published in Automotive News Europe sister publication Automobilwoche, the first dealers are already putting up lists for prospective buyers of the e-Up.

The electric car rental company Nextmove said the e-Up in the "Style Plus" version is about to make a comeback with a list price of about 26,500 euros ($30,000) and a range of roughly 250 km (155 miles).

The final customer price would be around 17,000 euros after government incentives offered in Germany.

"The run will be epic and quick response critical," Nextmove wrote on Twitter.

With the e-Up, VW could plug the gap in its EV lineup until its new entry-level battery-electric car goes on sale in 2025.

 

Fonte: Automotive News Europe

"Qualche emiro che compra una Ferrari lo troverò sempre. Ma se il ceto medio finisce in miseria, chi mi comprerà le Panda?"

Sergio Marchionne

 

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3 minuti fa, MotorPassion scrive:

Ma la e-UP! non è sempre rimasta a listino ed in vendita?

Almeno in Italia e Germania mi risultava così. 🤔

..era in listino, ma hanno avuto un stop per le ordine (almeno era cosi in Germania) perche la lista d'attesa era troppo lungo. Forse adesso hanno prodotto gran parte della lista e si puo ordinare ancora.

 

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2 ore fa, 4200blu scrive:

..era in listino, ma hanno avuto un stop per le ordine (almeno era cosi in Germania) perche la lista d'attesa era troppo lungo. Forse adesso hanno prodotto gran parte della lista e si puo ordinare ancora.

 

 

1 ora fa, ercole98 scrive:

In Italia da un anno e mezzo era assegnata da VAG ai concessionari, ora invece là si può ordinare…

 

 

Si esatto (mi sono documentato) avevano bloccato l'ordinabilità per riuscire a completare la produzione del gran numero di ordini che avevano in lista d'attesa, ora hanno riaperto la ordinabilità della vettura.

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"Qualche emiro che compra una Ferrari lo troverò sempre. Ma se il ceto medio finisce in miseria, chi mi comprerà le Panda?"

Sergio Marchionne

 

Follow me on Instagram

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Condividi su altri Social

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