Swift Concept - Concept model to propose new value of the Swift which has been developed by always keeping the concept of “Drive&Feel”. - With a shift from tangible consumption to experiential consumption, the Swift Concept not only provides “design” and “drive”, but also proposes new value of “have fun with car and daily lives”. - Equipped with a host of advanced safety technologies including DSBSII*1 collision mitigation braking, AHS*2, and DMS*3.