Ciao
Well, sorry my Italian is too poor to answer correctly so I do it in English.
I am tifoso of Italian cars and as a true Italian car lover, I am also very exigent.
My favourite brand is Lancia (I have got a Lancia Delta Integrale Evo I).
To me, the last Lancia (Lybra, Delta II) are not true Lancia : a real Lancia must be SPORTY , POWERFUL and LUXURY : all those things which gave Lancia a unique feeling.
Remember it is Lancia that has invented the GT concept with the Aurelia.
In the same manner, the Fulvia , Flavia etc...
I think that many people turned away from Lancia cars because they consider that Lancia does not make anymore true Lancia.
With the Lancia upcoming models ( new Delta, Medea, Integrale and HF versions etc...), I am sure that these persons will come back to buy again Lancia cars.
I am from Denmark and for my studies, I am currently in France.
I can say to you that many persons buy German cars BECAUSE Italian auto industry, for the moment, does not offer similar models in the same segment.
They have no choice :
What do they want ?
Customers want reliability, quality, good engines, good handling etc.. but they also want brand image, exclusive feeling (the famous Italian Touch)
For example, if Lancia offers an alternative of the BMW M3 with the new Delta Integrale, sure it will be a GREAT SUCCESS.
Because, it is what many previous Lancia owners EXPECT FOR !!!
I AGREE with Taurus :
I take an example :
In France (also in Denmark), many people criticize the poor plastic quality, poor assembly quality ( ie dashboards), various noise (in France, they call it "usignolo Italiano") etc...
They also said that the best engines are German :
BMW M3 with the best Torque/Egine capacity ratio in the world,
Porsche much more reliable than Ferrari,
VW has the most powerful Diesel engine in the world (V10 TDI).
Italiaspped, in a more subtle manner, has the same language than the adversaries of Italian cars.
A TRUE ITALIAN FAN would say :
Ok, compare to a VW Golf, why the Fiat Stilo has an inferior quality assembly.
Is it due to an industrialization problem ? a problem with the supplier ? is it a design problem ?
Or is it due to the fact that Fiat wants to sell the Stilo cheaper than the VW Golf so Fiat is forced to use plastic which are inferior to a Golf.
I say, to me, it is a mystery ?
I think it is much more difficult to create a Diesel Multijet engine than buying top quality plastic for dashboards to a supplier and assembly it in a good way !!!!
I say it again : Italiaspeed is a enemy of Italian Auto Industry.