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Ford’s $5B Bet on America: Innovation Meets Efficiency in New EV Platform, Assembly Process and Midsize Truck

  • Betting on America: Ford is investing approximately $5 billion and creating or securing nearly 4,000 jobs across Louisville Assembly Plant and BlueOval Battery Park Michigan to deliver a new pickup and produce advanced prismatic LFP batteries.
     
  • Ford Universal EV Platform: New platform enables a family of affordable vehicles to be produced at scale for customers – electric, fun to drive and digitally advanced with over-the-air updates that will keep improving the vehicle.
     
  • Breakthrough product: The first will be a midsize four-door electric pickup with a targeted starting price of about $30,000, assembled at Louisville Assembly Plant and reaching customers in 2027. As fast as a Mustang EcoBoost. More passenger space than the latest Toyota RAV4 – with a frunk and a bed.
     
  • A better assembly line: More than a century after the invention of the moving assembly line, Ford combines its industrial know-how with a start-up mentality to create the new Ford Universal EV Production System, radically simplifying vehicle assembly for safety, quality and speed.
 

LOUISVILLE, Ky., Aug. 11, 2025 – Ford Motor Company is once again taking a revolutionary leap forward in engineering and manufacturing to bring a new family of affordable, high-quality electric vehicles within reach for millions around the world.

The new Ford Universal EV Platform and Ford Universal EV Production System introduced today were born from a team that combines the discipline, expertise and scale of a company with 122 years of experience with the speed, innovation and first-principles thinking of a California-based electric vehicle hardware and software skunkworks team.

The result: a simple, efficient, flexible ecosystem to deliver a family of affordable, electric, software-defined vehicles – the first of which is a midsize, four-door electric pickup that will be assembled at Ford’s Louisville Assembly Plant for U.S. and export markets. Its launch is scheduled for 2027.

“We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters – design, innovation, flexibility, space, driving pleasure, and cost of ownership – and do it with American workers,” said Ford President and CEO Jim Farley.


“We have all lived through far too many ‘good college tries’ by Detroit automakers to make affordable vehicles that ends up with idled plants, layoffs and uncertainty. So, this had to be a strong, sustainable and profitable business. From Day 1, we knew there was no incremental path to success. We empowered a tiny skunkworks team three time zones away from Detroit. We tore up the moving assembly line concept and designed a better one. And we found a path to be the first automaker to make prismatic LFP batteries in the U.S.”

The Ford Universal EV Platform

The numbers tell the story, Farley said. The platform reduces parts by 20% versus a typical vehicle, with 25% fewer fasteners, 40% fewer workstations dock-to-dock in the plant and 15% faster assembly time. Lower cost of ownership over five years than a three-year-old used Tesla Model Y.

Take for instance the wiring harness in the new midsize truck; it will be more than 4,000 feet (1.3 kilometers) shorter and 10 kilograms lighter than the one used in our first-gen electric SUV.

Lithium iron phosphate (LFP) prismatic batteries also enable space and weight savings, while delivering cost reduction and durability for customers. The platform’s cobalt-free and nickel-free LFP battery pack is a structural sub-assembly that also serves as the vehicle’s floor. This low center of gravity improves handling, creates a quiet cabin, and provides a surprising amount of interior space.

The new midsize truck is forecasted to have more passenger room than the latest Toyota RAV4, even before you include the frunk and the truck bed. You can lock your surfboards or other gear in that bed – no roof rack or trailer hitch racks required.

But it’s not just about space and utility. Ford makes passion products – and this electric vehicle platform with a low center of gravity from the battery, instant torque from electric motors and obsessive chassis engineering will make it fun to drive. The midsize truck will have a targeted 0-60 time as fast as a Mustang EcoBoost, with more downforce.

“We took inspiration from the Model T – the universal car that changed the world,” said Doug Field, Ford chief EV, digital and design officer. “We assembled a really brilliant collection of minds across Ford and unleashed them to find new solutions to old problems. We applied first‑principles engineering, pushing to the limits of physics to make it fun to drive and compete on affordability. Our new zonal electric architecture unlocks capabilities the industry has never seen. This isn’t a stripped‑down, old‑school vehicle.”

Additional specifications for the midsize electric truck – including reveal date, starting price, EPA-estimated battery range, battery sizes and charge times – will be communicated later.

The Ford Universal EV Production System

The Ford team obsessed about efficiency in manufacturing, too, transforming the traditional assembly line into an “assembly tree”. Instead of one long conveyor, three sub-assemblies run down their own lines simultaneously and then join together.

Large single-piece aluminum unicastings replace dozens of smaller parts, enabling the front and rear of the vehicle to be assembled separately.

The front and rear are then combined with the third sub-assembly, the structural battery, which is independently assembled with seats, consoles and carpeting, to form the vehicle.

Parts travel down the assembly tree to operators in a kit. Within that kit, all fasteners, scanners and power tools required for the job are included – and in the correct orientation for use.

The Ford Universal EV Production System dramatically improves ergonomics for employees by reducing twisting, reaching and bending, allowing them to focus on the job at hand.

Because of the integration between the Ford Universal EV Production System and Platform, assembly of the midsize electric truck could be up to 40% faster than Louisville Assembly Plant’s current vehicles. Some of that time will be reinvested into insourcing and automation to improve quality and cost, ultimately netting a 15% speed improvement.

“We put our employees at the center and re-created the factory from scratch,” said Bryce Currie, Ford vice president, Americas Manufacturing. “We live and breathe continuous improvement, but sometimes you need a dramatic leap forward. We expect ergonomic breakthroughs and complexity reduction – through elimination of parts, connectors and wire – will flow through to significant quality and cost wins.”

Continued Investment in American Manufacturing

Ford builds on its strong legacy of investing in U.S. vehicle assembly, planning to invest nearly $2 billion in Louisville Assembly Plant to assemble the midsize electric truck, securing 2,200 hourly jobs.

The project is supported by an incentive offer from the Kentucky Economic Development Finance Authority.

“Today, Ford and Team Kentucky are introducing the world to the future of automotive production with nearly $2 billion being invested to transform the Louisville Assembly Plant, which will also secure 2,200 jobs for Kentuckians,” said Kentucky Gov. Andy Beshear. “This announcement not only represents one of the largest investments on record in our state, it also boosts Kentucky’s position at the center of EV-related innovation and solidifies Louisville Assembly Plant as an important part of Ford’s future. Thanks to Ford’s leaders for their continued faith in Kentucky and our incredible workforce. Ford and Kentucky have been a tremendous team for more than 100 years, and that partnership has never been stronger than it is today.”

Louisville Assembly Plant will expand by 52,000 square feet in order to move material more efficiently. Digital infrastructure upgrades will give Louisville Assembly Plant the fastest network with the most access points out of any Ford plant globally, enabling more quality scans.

Ford’s investment in Louisville Assembly Plant is in addition to its previously announced $3 billion investment in BlueOval Battery Park Michigan, which will build the prismatic LFP batteries for the midsize electric truck starting next year. Together, the investments total approximately $5 billion, and between the two plants, Ford expects to create or secure nearly 4,000 direct jobs while strengthening the domestic supply chain with dozens of new U.S.-based suppliers.

 

Cita

Ford is Reinventing Vehicle Assembly and Why America Should Care

Nearly 120 years ago, the Ford Model T became the “Universal Car.” Why? It was affordable, adaptable, and serviceable. America would never be the same.

Now, we’re ushering in the next chapter with the Ford Universal EV Platform — a new idea for a new era.

As with the Model T, Ford is again betting big on America. In Louisville, Kentucky, the reinvention of our company begins in earnest, with the implementation of an innovative manufacturing process to bring this platform to life.

We designed this platform to be the foundation for a new generation of electric vehicles. It is flexible enough to underpin trucks, cars, and everything in between.

Vehicles assembled on this platform will be affordable for the average family — but also highly efficient, customizable, and fun to drive. And they won’t be stripped down to the bare essentials.

Instead, these vehicles will be packed with innovative features and new software experiences that set them apart — and make people want to drive them. Better yet, they’ll improve over time with over-the-air updates that continue to add new capabilities where available.

Ford has been able to realize this vision because of a unique formula. We combined more than 120 years of manufacturing experience with the agility and inventiveness of a start-up “skunkworks” engineering team in California.

I don’t think new EV startups will keep up with our Ford engineers and manufacturing teams making this a reality. New ideas are easy. But innovation is delivering ideas, in a way that millions can access.”
Doug Field, Ford chief EV, digital and design officer
 

The result: a new way to assemble vehicles. We’re calling it the Ford Universal EV Production System.

We transformed the traditional assembly line into a tree with three main branches. We’ll assemble the front and rear of the vehicle on separate lines. The third branch is the vehicle’s structural battery, which we’ll pre-assemble with seats, consoles, and carpeting.

These three branches come together at the end, a process that revolutionizes the factory and simplifies work for our employees.

 

Nothing is more important than the safety of our hourly workers. Not only will this reimagined manufacturing process be faster and require less space, but better ergonomics will result in less twisting, reaching, and straining, allowing them to stay focused on delivering quality for our customers.

Our Louisville-assembled midsize electric truck on this Universal EV Platform will debut in 2027. It will have a target starting MSRP at about $30,000, roughly the same as the Model T when adjusted for inflation.

It will be as quick as a Mustang EcoBoost, and it will have more passenger volume than a 2025 Toyota RAV4 — along with a truck bed, smart cargo and frunk solutions.

Ford is going to deliver what no other automaker has been able to: a family of affordable, adaptable electric vehicles that offer multiple body styles for work and play — including for export — and whose LFP batteries will be assembled in America, not imported from China.

We are investing $5 billion so far in this effort. That includes approximately $2 billion to transform the Louisville Assembly Plant, securing 2,200 jobs while working together with the UAW. At BlueOval Battery Park Michigan, we have committed $3 billion and 1,700 jobs to assemble the LFP batteries these new vehicles will use.

The next chapter of our [manufacturing] journey begins today in Louisville.”
Bryce Currie, Ford vice president, Americas manufacturing
 

That's nearly 4,000 American jobs.

This is a Model T moment. And it’s bigger than Ford — it's a big win for America’s future and for our customers everywhere.

I’m excited for the world to see the extraordinary vehicles this Universal EV Platform and new manufacturing system will make possible. Ford’s next century of leadership in innovation starts right now. Let’s go!

 

 

Ford presenta la FUEP, la Ford Universal EV Platform, una piattaforma molto flessibile su cui Ford punta di realizzare una miriade di nuovi modelli.

 

Il primo basato sulla piattaforma FUEP sarà un pick-up BEV “veloce come una Mustang, spazioso come una RAV4” da lanciare nel 2027 a circa 30.000$.

 

La FUEP usa batterie prismatiche con chimica LFP che avranno funzione strutturale, e avrà un processo di produzione innovativo, con 20% di parti, 40% di workstation, 25% di elementi di fissaggio e 1200m di cablaggi in meno rispetto alla Mustang Mach-E.

 

Lo stabilimento di Louisville sarà interamente riconvertito per ospitare i modelli su base FUEP.

Modificato da j
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Inviato
18 ore fa, Kay195 scrive:

Quindi spendono 5mld per produrre un pick-up elettrico. Un nuovo modo di definire il masochismo.

Ma con i 5 Miliardi prevedono un’intera gamma, una roba alla GM con le varie elettriche 

  • Mi Piace 1
  • Beckervdo ha modificato il titolo in I prossimi modelli Ford
  • Beckervdo ha messo in primo piano/indicizzato questa Discussione

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