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Nio Firefly EV 2024


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Firefly’s first EV appeared in the spy shots, revealing a compact shape similar to Zeekr X, Volkswagen ID.3, or upcoming BYD Yuan UP. The brand will launch in early 2025 in Europe, according to Nio’s president, Qin Lihong.

The new Firefly (a codename) will be Nio’s mass-market brand positioned in the 100,000 – 200,000 yuan (14,000 – 28,000 USD) segment. Unlike other Nio models, it will debut its first model in Europe, where the brand will also launch. Firefly will focus on small, affordable cars and target young buyers. According to MyDrivers, the first EV will debut in Europe in the third quarter of this year.

According to previous reports, the third Nio brand will be manufactured in Chuzhou, Anhui province, rebuilt from the former Cheetah Automobile Factory. The facility will start mass production in late 2024, and the production capacity is 450,000 cars.

Nio currently sells cars under the Nio marque and will soon launch its second brand. According to previous reports, the new brand will launch in April and start deliveries of its first model, codenamed DOM, in the second quarter. Alps will be positioned between Firegly and Nio-badged cars with a price tag between 200,000 and 300,000 yuan (28,000 and 42,000 USD).



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