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Cole_90

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58 minuti fa, level scrive:

Ma solo io trovo questa corrente stilistica una delle peggiori degli ultimi decenni? Mi provoca il voltastomaco🤢

Si sfornano talmente tanti modelli nel giro di poco tempo che ormai il design non è più un'evoluzione stilistica ma un'esigenza di differenziare dai modelli precedenti. Se poi per caso qualcosa diventa di tendenza viene spalmato a prescindere su qualsiasi modello di qualsiasi marchio.

Ad ogni modo credo che questa tendenza di sdoppiare i fari in altezza sia dettata da esigenze tecniche reali. Ovvero i modelli essendo sempre più alti hanno bisogno di posizionare le Headlight più in basso per evitare di abbagliare chi viene in direzione opposta.

 

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  • Cole_90 ha modificato il titolo in Audi Q6 e-tron e RS Q6 e-tron 2023 (Spy)
  • 8 mesi fa...

The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings. Audi will introduce more than 20 new models by 2025 – more than ten of which will be electric. The future Q6 e-tron model series marks the inauguration of e-mobility at the Ingolstadt headquarters. An in-house battery assembly facility underpins Audi’s commitment to electric mobility.

 

Curves and corners in the cold: Audi is currently putting the production-oriented Q6 e-tron prototype through its paces in the far north of Europe under strict safety regulations. The future model series is the first to be built on the new Premium Platform Electric (PPE) technology platform. With its 800-volt electrical system, powerful and efficient electric motors, an innovative battery and charging management system, and a newly developed electronics architecture, the production-oriented Q6 e-tron prototype marks the next major step in the electrification and digitalization of Audi’s model range.

The upcoming Q6 e-tron model series, which comes in SUV and Sportback body variants, represents sustainable production, the upskilling of the workforce at the Ingolstadt site, and the electric future of the company. Audi is transforming at an increasing pace into a leading provider of connected, fully electric premium mobility. And it is doing so on strong economic foundations: The Audi Group closed the 2022 fiscal year with record results.

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Guidatore medio di S.w. mi piacciono le auto , fumatore Light e AD INTERIM convivente... questo è nicogiraldi....

875kg - 260+ cv i numeri del mio piacere

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  • 4 mesi fa...
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Audi extends an invitation for a test drive with the Q6 e-tron

 

  • Driving experience: Media representatives can get behind the wheel of the Audi Q6 e-tron prototype for the first time
  • Deep dive: Developers of the first model based on the new Premium Platform Electric (PPE) provide exclusive insights
  • Technology showcase: presentation of lighting innovations on the Audi Q6 e-tron

 

The countdown is on: Development of the first model based on the new Premium Platform Electric (PPE) is on the home stretch. During test drives, selected media representatives are able to get behind the wheel of an Audi Q6 e-tron prototype personally and share their impressions with AUDI AG’s Technical Development team. To top off the event, the new lighting technologies in the Audi Q6 e-tron will also be unveiled.

 

The Audi Q6 e-tron marks the beginning of the largest model initiative in Audi’s history. It is also the first model on the newly developed Premium Platform Electric (PPE). This technology platform, which is jointly developed by Audi and Porsche, is designed exclusively for electric vehicles. It is scalable to accommodate a wide range of models in the mid-size and luxury segments. The battery size and wheelbase of PPE vehicles are also scalable. This enables both SUV and CUV models with high floors possible, as well as flat-floor models such as the Sportback or Avant, which are part of the core segment of Audi’s range.

Given all these firsts, Audi is preparing the introduction of the model with all due care. As part of Audi’s communication campaign ahead of the model’s launch, the first Audi Q6 e-tron Experience event, a prototype drive, is now taking place. In this way, the brand with the four rings is revealing, at this very early stage, a glimpse into various areas of the vehicle’s technology and the work of the developer team. As a special feature of the event, which will take place over the next two weeks, media representatives will be invited to take a seat behind the wheel of the Audi Q6 e-tron prototype themselves and get a first impression of the way it drives. Audi experts will accompany them in the passenger seat to provide support with their expertise.

The focus of this Audi Q6 e-tron Experience will be on how Audi’s DNA is expressed in this new model and the premiere of a world first in the field of lighting technology.

The new model, which will be unveiled before the year’s end, will redefine the industry’s benchmarks in terms of performance, range, and charging. It is also the first fully electric model to roll off the production line in Ingolstadt. In addition, Audi’s headquarters in Ingolstadt will become the first AUDI AG production site with its own battery assembly facility. The upcoming Audi Q6 e-tron thus represents the brand’s global transformation to a provider of premium electric mobility.

 

Cita

Intelligent and vibrant lighting: the Audi Q6 e-tron with second-generation digital OLED technology

  • World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way
  • For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app
  • Package with digital light signatures available on demand

This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand.

 

The Q6 e-tron not only marks a new chapter in electromobility at Audi; lighting technology is an important part of Audi’s DNA. With the world’s first active digital light signature, the Audi Q6 e-tron ushers in a new era characterized by distinctive design and aesthetics unique to Audi.

The second-generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights. The Q6 e-tron also sets new standards in personalization: With a total of eight optional digital light signatures in the redesigned daytime running lights in the Matrix LED headlights and digital OLED rear lights 2.0, customers can design the look of their Q6 e-tron like never before. This is possible via the MMI and, for the first time, via the myAudi app. Customers are also able to buy digital light signatures after purchasing their car.

Signature and movement combined for the first time: the active digital light signature

The headlights and rear lights look alive at first glance – this is how customers should imagine the active digital light signature, a world first from the brand with the four rings. It comes as part of the optional package of digital light signatures. “The Audi Q6 e-tron marks the first time in a production model that we are designing both the shape of the lights and their entire movement. Thanks to a perfect symbiosis between lighting design and the new technology, the new Audi Q6 e-tron lights look more vibrant and intelligent than ever before. We’ve given the light signatures their own personality and the digital world its own aesthetics at the same time”, explains César Muntada, Head of Lighting Design. “With the world’s first active digital light signature, the Q6 e-tron is ushering in a new era of distinctive design and aesthetics unique to Audi.”

A software module in one of the Audi Q6 e-tron's domain computers, jointly developed by Audi and the Group’s software company CARIAD, makes this type of light signature possible. In the case of the second-generation digital OLED rear lights, the six 360-segment OLED panels generate a new image every ten milliseconds using a specially developed algorithm. This algorithm lets the active digital light signature demonstrate the car’s vibrancy and ability to interact personally by making the Q6 e-tron’s “brain activity” visible through constant movement. The active digital light signature at the front is created via the interaction of the algorithm with 12 dimmable segments, while at the rear, all the digital OLED segments are used. The individual light segments interact so that the light signature's overall image does not vary in luminous intensity.

The second-generation of digital OLED technology

A brief overview of digital OLED technology 1.0: In 2016, Audi introduced a new lighting technology to the automotive industry in the TT RS. It was the first time organic LEDs (OLEDs for short) were used for rear lights. OLED elements are semiconductor-based surface light sources that generate light with perfect homogeneity and high contrast values. Their brightness is also adjustable. In addition, the shape of OLED lights can be configured freely and divided precisely into switchable segments. Dynamic lighting scenarios in the OLED rear lights also debuted in the Audi TT RS.

In 2020, Audi Q5 customers could select an individual rear light signature for the first time thanks to the digital OLED rear lights. With this accomplishment, Audi became the first automotive manufacturer to modify the rear light signature digitally. The shift was based on OLEDs’ core properties: high contrast, segmentation into switchable zones, high light homogeneity, and the ability to arrange the segments very tightly. Audi remains the only car manufacturer to offer this evolution of technology.

In 2022 this option became standard in the Audi A8 with digital OLED rear lights. The car’s bus system allowed its software to control each rear light panel and each OLED segment individually. In the A8, customers could select from three rear light signatures via the MMI; in the S8, they could choose from four.

“Audi recognized the potential of using OLED technology in rear lights early on and has since continued to systematically advance their development and digitalization as the only car manufacturer to do so. As a result, we can now offer our customers an ever-new range of lighting functions,” explains Stephan Berlitz, Head of Lighting Development, demonstrating a clear strategy behind the use of this technology. “Digital OLEDs are more efficient, lighter, and more homogeneous than traditional lighting systems,” Berlitz continues, offering a glimpse of the future: “Due to their strong contrast, they are gradually turning into exterior displays, making them an important enabler of communication with the car’s surroundings. With the proximity indication function, we have been using light to interact with other road users since 2020. The Audi Q6 e-tron now adds the communication light to improve road safety further.”

The second-generation digital OLED rear lights in detail

With the next generation of digital OLEDs in the rear lights that now follow in the Audi Q6 e-tron, Audi is significantly expanding the range of functions and design freedom while, above all, improving road safety. For the first time, the digital OLED rear lights can specifically communicate with the immediate environment (car-to-X communication). The number of segments per digital OLED panel has increased from six to 60 compared to the first generation. Six OLED panels with 360 segments in total are used in the Q6 e-tron's rear lights. The new E3 electronic architecture makes it possible to control this significantly increased number of segments using a software module on one of the domain computers. The steady increase in the number of segments per digital OLED panel will, in the future, make it possible to develop the rear of the car into a display that further improves car-to-X communication and road safety.

The innovative digital OLED technology creates the conditions for a completely new rear light design, ensuring a one-of-a-kind homogeneity and very high contrast. There are other advantages: Surface light sources do not require additional reflectors, light guides, or optics, making them very efficient. Together, these properties allow Audi’s engineers and designers to break down the design boundaries between two- and three-dimensionality. In other words, the brand with the four rings is creating three-dimensional shapes on two-dimensional surfaces. In addition to an integrated, expressive LED light strip at the rear, 3D glass successfully separates the rear light signature from the other lighting functions.

Audi is also innovating the front of the car. The next generation of digital daytime running lights and the light modules are now visually separate, creating greater design clarity. The designers have designed the individual LEDs – 70 in total – in this new evolution of digital daytime running lights as transparent 3D objects. The front section of the digital daytime running lights features a precise prismatic structure, while a metalized 3D trim surrounds them to draw the focus to the car’s digital eyes.

Improved safety thanks to intelligent headlights and rear lights

Audi has also taken the car’s safety features to a new level. Proximity indication, a feature familiar to other Audi models, is expanded in the new Q6 e-tron to include a communication light. Integrated with the digital OLED rear lights, it warns other road users forsighted of accidents and breakdowns by displaying a specific static rear light signature with integrated warning symbols and the regular rear light graphic in critical road situations. The assistance system thus aids Audi drivers forsighted and all other road users. As with the advanced traffic information system in the A8, which warns road users of accidents or hazards via the digitalized headlights, the communication light uses data from the swarm. In addition, second-generation digital OLED rear lights activate the communication light with warning symbols for emergency assist, RECAS (rear-end collision alert signal), hazard warning lights, emergency calls (eCall), roadside assistance calls (bCall), and emergency brake lights.

The communication light also adds an extra dimension to the exit warning function. Previously, it only informed the occupants when exiting the car, for example, if another car or a bicycle was approaching. But now, a specially adapted light signature in the rear light graphic warn cyclists or drivers approaching from behind. In this way, the Audi Q6 e-tron extends its safety concept to other road users, increasing road safety for everyone.

Finally, the communication light also uses a specific light signature at the front and rear to indicate the car’s park assist status when it is in automated parking mode. This makes it clear to road users in the immediate vicinity that the car is safe to approach.

A new level of freedom: digital light signatures available via the MMI and the myAudi app

With up to eight digital light signatures for the headlights and rear lights, drivers can enjoy a new level of freedom in personalizing their Q6 e-tron. Customers can select a signature in one of two ways, via the myAudi app or in the car via the MMI. Six additional signatures with a coming home/leaving home lighting scenario and the corresponding digital light signature are available through additional optional packages.

Via the myAudi app, customers can activate their personal light signatures from outside the car and experience the dynamic lighting scenario and the coming home/leaving home function right on their car. It’s the same with the communication light in the second-generation digital OLED rear lights and proximity indication. On request, the Matrix LED headlights can provide a live demonstration of the sign glare suppression and object masking features.

For an even greater degree of personalization for the Q6 e-tron, customers can book the package of digital light signatures for the LED headlights plus/Matrix LED headlights and digital OLED rear lights after purchasing their car using on-demand functions. Customers can purchase the features permanently or for a specific period. This flexibility lets Audi customers design their Q6 e-tron with up to eight digital light signatures (only in conjunction with digital OLED rear lights and LED headlights plus/Matrix LED headlights) to suit personal preferences. Finally, they can also purchase high-beam assist and the Matrix package on demand.

 

Cita

“Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

  • Individual accents for vehicle sculpture: design and craftsmanship for the first fully electric Audi from Ingolstadt
  • The goal is to abstractly reflect and visually reinforce the character of the model through decals
  • Designer Marco dos Santos: “The decals serve as a means to transform technology into a captivating visual language that initiates engaging discussions”

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.

 

“Audi’s design language is taking the next step with the Q6 e-tron, and we wanted to make that clear in the decals,” says dos Santos. “A vehicle’s architecture and character are always unique and so is each individual decal design. It always starts with deciding which elements on the vehicle you want to highlight and emphasize.” While the new project also draws on previous design elements – such as the neon red color also used on the Audi Q6 e-tron, widely familiar from the memorable decals on the 2018 Audi e-tron – each new model also opens a new chapter. dos Santos remarks. “At Audi, technology and design are inextricably linked and form a single entity. As our technologies become more powerful and precise, this is also visible in our design, choice of materials, and storytelling,” dos Santos explains.

According to dos Santos, the decals translate the vehicle’s technical elements into a memorable visual language. “Basically, we want to start a conversation with the decals.” What makes the design language unique is that this conversation can be held globally. “Certain things are perceived differently in different countries, but in the end, design either works everywhere – or nowhere.”

Shapes have smooth interflow to emphasize key elements

In the case of the Audi Q6 e-tron, large graphics identify the vehicle as a prototype at first glance, which, dos Santos believes, are “always in a very special field of tension.” “When it comes to a prototype, the decals create opportunities for us to converse about the design, which is actually still largely under wraps. This allows us to stay vague, while already nailing down certain aspects.”

Sharp lines and high contrast: Large-scale radial graphics in Gloss Fierce Fuchsia meet a detailed geometric mesh and stripe graphics in Silver. The shapes flow smoothly into one another, emphasizing key elements of the vehicle’s architecture. The lower rocker panel is set off from the body in white, accentuating Audi’s e-tron philosophy, which places emissions-free driving at the heart of the design. The five-arm dynamic rims and the Singleframe that defines Audi’s look are also completely white. Neon red inlays, called the “e-tron Powerstripes”, emphasize the upper area of the rocker panel. As the seat of the battery, this is the beating heart of the fully electrified vehicle.

Another stylish neon red line runs around the rear and highlights the quattro blisters – the body contours that support the flat-sloping D-pillars. The blisters are reminiscent of the original Audi quattro and are a core element of Audi’s design DNA. “Making technology visible” is the name of this central design principle of the brand with the four rings. A close-meshed grid runs along the upper edge of the body, giving the vehicle its technoid profile. The greenhouse is completely set off from the body in black, except the D-pillars.

“The decals have to work from 360 degrees.”

The decal design process is similar for each vehicle. Using detailed renderings from exterior designers, the team works together to decide which elements make up the model and which parts of the body to focus on. The aim is to abstractly reflect and visually reinforce the character of the model through decals. “The original idea always has to remain the guiding principle.”

That is when dos Santos’ design process really begins. With lots of hand-drawn sketches on paper (“I just need that connection between head, pencil, and hand”), the vision is finally translated into the vehicle using image and graphics software. The car is completely covered in decals, a process that takes several days due to the high level of meticulousness and precision required. “This is the moment of truth,” dos Santos elaborates, because “lines that looked straight before no longer appear straight at all on the body due to its many corners and edges.” During this phase of the work, dos Santos says, “a lot is thrown away, rethought, and redesigned.” In the process, dos Santos always has to consider how people will later view his design. “You never know which angle a person will see the Audi Q6 e-tron from for the first time. It’s not like in a movie with a camera, where you get to decide to focus first on this part, then that part. The vehicle is a sculpture. The decals have to work from 360 degrees, around the whole car, all the time.”

In the end, when the livery design has been perfectly matched to the car’s various geometries, dos Santos will have created a custom suit for the model. “It only exists once in the whole world, only for this exact model.

About Marco dos Santos: Marco dos Santos was born in Munich in 1987 to a German mother and Brazilian father. After graduating from high school, he studied interdisciplinary design in his hometown. He has been working for Audi in Design Branding since 2014 with his main focus on e-tron, AI, and motorsports. Beyond the automotive world, he also works as a freelance designer – creating logos, products, and posters, as well as album covers for gold and platinum artists in the music industry.

 

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"Qualche emiro che compra una Ferrari lo troverò sempre. Ma se il ceto medio finisce in miseria, chi mi comprerà le Panda?"

Sergio Marchionne

 

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Davvero una noia assurda. Alla fine è una Q4 ingrandita, ma uscita 3 anni dopo, e questo la rende già "vecchia". Hanno poco da dire e si vede, al netto di tutte quelle lucine. Pure tecnicamente non mi sembra così avanzata....bah

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Placati

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Potenze non all'altezza di Hyundai-KIA, estetica non all'altezza di altri marchi, tecnologia non all'altezza di Tesla. Non so, non ci vedo l'eccellenza che dovrebbe avere. Vediamo il prodotto finale.

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Fai parte della comunità LGBT+ o vorresti supportarci? Iscriviti alla nostra pagina su Instagram: @motorpride_it

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Secondo me stanno sbagliando di molto l'interpretazione della griglia frontale.

Rispetto alle Audi anni 2000-2010 anche le nuove termiche sembrano giocattolini plasticosi, le EV poi sembrano pronte per la differenziata.

Non trasmette solidità, eleganza, qualità, non ci va neanche vicino.

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In my courtyard: 2019 Maserati Ghibli 250cv GranSport, 2017 Alfa Giulia 150cv

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