Scelte strategiche gruppo Stellantis NV

[machefredfa]

4 minuti fa, KimKardashian scrive:

La stessa del marchio Leapmotor praticamente sconosciuto 

Siamo sempre lì😅

[nucarote]

3 minuti fa, AndreaB scrive:

 

Tanto ormai l'italianità del marchio è entrata nella testa dell'uomo comune.... c'è poco da fare....

IMHO all'uomo comune importa di aver fatto l'affarone con DR, che poi l'auto sia italiana oppure no gli importa poco.

Comunque a parte tutte le implicazioni socio politiche possibili ed immaginabili, Leapmotor è IMHO più facile da memorizzare per i paesi extra Italia oltre che IMHO è anche un bel nome. Spero vivamente che non vogliano debuttare davvero col la T03.

 

 

[machefredfa]

18 minuti fa, AndreaB scrive:

 

Il problema sarebbe quello... a meno di usare Innocenti in Italia, Simca in Francia e via dicendo....

 

Penso che in Stellantis abbiano i diritti su marchi automobilistici dismessi in ogni paese EU.... 😅

Tu vuoi un esaurimento nervoso di Carletto ahahahah hai idea di quanto costerebbe un'operazione del genere? 

1 minuto fa, nucarote scrive:

Spero vivamente che non vogliano debuttare davvero col la T03.

Perché? 

[nucarote]

3 minuti fa, machefredfa scrive:

Tu vuoi un esaurimento nervoso di Carletto ahahahah hai idea di quanto costerebbe un'operazione del genere? 

Perché? 

IMHO è un prodotto imbarazzante.

[machefredfa]

4 minuti fa, nucarote scrive:

secondo me è un prodotto imbarazzante.

Non che gli altri modelli leapmotor siano dei capolavori da Villa D'Este AHAHAHAHAH

[4200blu]

3 ore fa, AndreaB scrive:

Il problema sarebbe quello... a meno di usare Innocenti in Italia, Simca in Francia e via dicendo....

 

... e Opel in Germania... 😂

[machefredfa]

36 minuti fa, 4200blu scrive:

 

... e Opel in Germania... 😂

Borgward ahahahah 

[Davialfa]

Potrebbero usare Maserati

[libbio]

9 ore fa, AndreaB scrive:

Non sarebbe il caso che usino un marchio di quelli che hanno già in pancia (come x es. Innocenti) per farle percepire "italiane" come le DR................?

Che ti ha fatto di male Innocenti per meritare tutto ciò?lasciamola lì,morta. Meglio continuare a morire che fare sta fine 

[4200blu]

How Fiat aims to sell the 500e in the U.S.
Brand CEO Olivier Francois thinks he has a winning sales pitch for the electric minicar: "It's not a replacement for a sedan or SUV."

The rose-gold color "Inspired by beauty" edition of the Fiat 500e. The new model has more range, is larger and charges faster than the version sold in the U.S. from 2013-2019.

Fiat is trying again to sell a full-electric version of the 500 minicar in the U.S., and brand CEO Olivier Francois is optimistic it will surpass the first effort, which was based on a compliance-focused, limited-range version built in Mexico.

The original 500e was sold from 2013 to 2019 in California and Oregon, with an EPA range that started at 87 miles on a combined cycle from a 24-kilowatt-hour battery. The purchase price started at about $32,000, although low-cost leases were available. 

The new 500e is the European version that is built in Italy on a dedicated full-electric platform. Since its launch in 2020 Fiat has sold more than 185,000 of them, although sales have slowed recently in Europe as some EV incentives have been rolled back and the overall EV market slumps.

Francois says the new 500e has a good chance at broader acceptance in the U.S., even though buyers there favor much larger cars and pickups, whether electric- or ICE-powered. As a bonus for Stellantis, he said, U.S. sales could help boost production at the Mirafiori factory in Turin.

New model, new positioning

“The context is different,” Francois said in an interview last month with Automotive News Europe (to read the full interview, click here). “Back then we had a compliance obligation and we needed to push cars. Today, Stellantis is preparing for a big EV offensive in North America, so we need to open people’s minds to electric cars.” 

More than that, he said, “we need to open America’s driveways” to EVs.

The new 500e is much more “substantial” than the previous model, he said, describing it as an “urban Tesla.” At roughly the same starting price as the old model, it offers 241 km (150 miles) of range on a combined cycle, is slightly larger all around and recharges in a fraction of the time. (European models offer up to 322 km (200 miles) of range on the WLTP mixed cycle.)

To make the point, Francois said he invited U.S. journalists to drive the old model and new one – something “not very popular with the PR teams,” he said. That way, he said, “they could metabolize this incredible leap we made.” 

“The old one was not a bad car, but it was obviously electrified after the fact, so there is a world of difference,” he said.

FIAT
The "inspired by music" black version of the Fiat 500e is one of three colors offered initially, along with rose gold and red.

'On-ramp to electrification'

Francois, who is also CEO of DS Automobiles and Stellantis’ group chief marketing officer, said Fiat is not asking U.S. buyers to give up their ICE pickups or SUVs to get a 500e. Rather, he says, it’s the perfect vehicle for commuting or urban use, as a second or third car in the driveway.

“My main pitch is that we're not trying to sell you this car as a replacement for a sedan or SUV,” he said.

The 500e is also being sold in just a few color/trim versions in the U.S., starting with the (Red) trim. A rose-gold model is called “inspired by beauty,” and a black one with premium stereo is “inspired by music.”

“It's not for everyone, everywhere, and more important it's not for everything,” Francois said. “I hope it will act as an on-ramp to electrification.”
 

(ANE)