Marchesi Antinori and Fiat To Enter The Viticulture Industry

New Holland, a Fiat Group company and a world dealer in agricultural and construction machinery industry, and Marchesi Antinori have agreed to start a collaborative agreement in the supply of grape harvesters and the implementation of innovative solutions in the viticulture industry.

New Holland has already provided some VL 660 grape harvesters, delivered to Azienda Tormaresca in Apulia and to Azienda Tignanello in Tuscany. The VL grape- harvesters has received several awards both in Italy and abroad, for the innovative features in its harvesting head.

With over 11, 000 grape harvesters all over the world, New Holland is the undisputed leader in this market segment.

For 26 generations, since the 1300's, Marchesi Antinori has marked the winegrowing/wine producing history. Wine production and marketing has always been the primary activity of Antinori family, to let the world know the high quality Tuscany wines.

The collaboration between New Holland and Marchesi Antinori has been signed by Eduardo Teodorani Fabbri, senior corporate vice president of CNH, the Fiat Group sub-holding, operating worldwide under the New Holland and Case trademark, and by Marquis Piero Antinori.

source :: construction press service

© 2005 construction news home page

Chi altri se non etilico poteva darci questa notizia ?

Ma ieri c'era scritto che il francese ex citroen (che da quello che ho capito fa un pò le veci di lapo) ha detto che ipotizzava per le future fiat nomi dei colori seguendo i nomi dei vini piemontesi, ma era appunto in piemonte....

Mah quelli tractori picolini che sono usati nelle vine con marcha Ferrari apartengono anche a la New holand?

no, ferrari appartiene al grupo BCS. new holland ha i marchi new holland, case e steyr

Chi altri se non etilico poteva darci questa notizia ?

eheheh... :b35