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Scelte strategiche Ferrari

da VuOtto
in Notizie e Scelte Strategiche dal mondo dell'Auto

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https://www.reuters.com/business/ferrari-names-new-marketing-chief-after-luce-ev-debut-2026-06-23/

MILAN, June 23 (Reuters) - Ferrari (RACE.MI), opens new tab said on Tuesday it had appointed former BMW (BMWG.DE), opens new tab Italy head Massimiliano Di Silvestre as its chief marketing and commercial officer, replacing long-serving executive Enrico Galliera.

The management change comes shortly after Ferrari unveiled ‌the divisive Luce, its first electric car, in a launch that drew widespread criticism.

Di Silvestre, who left BMW at the end of last month after serving as president and CEO of the group's operations in Italy for almost seven years, will take up the new role on July 1. He will join Ferrari's leadership team, reporting directly to CEO Benedetto Vigna, the luxury sports ⁠car maker said in a statement.

Ferrari said Di Silvestre brings more than two decades of international experience in the premium and luxury automotive sector, including expertise in business transformation and commercial development.

...................

GALLIERA LEAVES AFTER 16 YEARS

One of Ferrari's top executives, Galliera has spent more than 16 years at Ferrari, helping the group to strengthen its global brand appeal.

He "has decided to embark on a new chapter in his professional journey — a decision shared ‌with ⁠the company some time ago," the company said in a statement.

Galliera and Ferrari had decided to part ways at the beginning of this year, agreeing that he would stay on for the important EV launch, a source told Reuters.

"I would like to thank Enrico for the extraordinary contribution he has made to ⁠Ferrari throughout his long career," CEO Vigna said, underscoring his role in strengthening the brand globally.

.................

Modificato da pennellotref

. “There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact." SM su Autonews :rotfl:

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