Ultimissimo spazietto OT, io avevo pensato questo unificato 🙃

On 20/07/2026 at 10:14, Tony ramirez scrive:

per me il logo Fiat con 4 barrette continua ad essere sbagliato, lo so sono un boomer ma di barrette ce ne vanno 5 per dio!

Ci fosse stato ancora Tavares di barrette ne avresti viste massimo 3

On 20/07/2026 at 10:48, Rohypnol scrive:

La vera vecchiaia è vederne 5, perché è quanto faceva fiat negli anni 80. @Tony ramirez ha ragione, si è passati magicamente da 5 a 4 barrette nella nuova versione "minimale" (pieno/vuoto) degli ultimi anni, che comprendo sia più coerente con chi non ha vissuto quegli anni e lo associa alle 4 lettere del nome.

Fine OT.

Faranni come Seat che è passata da 3 stanghette inclinate a due, poi 1 alla fine le hanno tolte

Adesso hanno finito le stanghette non gli resta che chiudere il marchio definitivamemte. 😅

Fine del fine OT

Modificato 21 Luglio21 Lug da Dmc-12

Come mai in questi ultimi anni si stanno impegnando un po' tutti quanti a "partorire" loghi più brutti e banali di quelli che vanno a sostituire?

10 minuti fa, AndreaB scrive:

Come mai in questi ultimi anni si stanno impegnando un po' tutti quanti a "partorire" loghi più brutti e banali di quelli che vanno a sostituire?

perchè devono rispondere ad alcuni requisiti di leggibilità per il web, schermi telefonici ecc.. ma comunque in generale la tendenza è "asciugare" visivamente le cose complesse, intendo non solo nel mondo dei loghi ma nel design in generale.

1 ora fa, Tony ramirez scrive:

perchè devono rispondere ad alcuni requisiti di leggibilità per il web, schermi telefonici ecc.. ma comunque in generale la tendenza è "asciugare" visivamente le cose complesse, intendo non solo nel mondo dei loghi ma nel design nella comunicazione in generale.

Fixed 🥲

1 ora fa, Rohypnol scrive:

Fixed 🥲

può non essere sempre un male.

Non so se posso postarlo ,ma parlando di barrette Fiat,nel 2002 ho fatto questo schizzo.

Poi renderizzato con Gemini.

Nuovo logo per Vauxhall

VAUXHALL REVEALS NEW GRIFFIN EMBLEM AS TWO THIRDS OF BRITS SAY A RECOGNISABLE LOGO IS IMPORTANT WHEN BUYING A CAR

• Vauxhall unveils latest evolution of its iconic Griffin logo

• More streamlined and contemporary look set to complement the next evolution of Vauxhall’s Bold and Pure design language

• New logo will debut on the recently announced Vauxhall STX Concept

• New logo coincides with launch of new brand campaign, Brit’s What We Do

• 65% of Brits say a recognisable logo is important when buying a car

• Just 7% know Vauxhall and the Griffin emblem have more than 700 years of history

• 59% believe the most memorable logos are those that remain consistent over time

• New logo will appear on the next all-new Vauxhall production model set to appear in 2027

 

Vauxhall has revealed a new, more streamlined version of its Griffin emblem, continuing the evolution of one of the automotive industry's most recognisable logos. The new Griffin marks the latest chapter in Vauxhall's visual identity, retaining the distinctive symbol while introducing a new interpretation for the modern Vauxhall brand.

Research by Vauxhall* has found that 65% of Brits believe a recognisable logo is important when buying a car – the highest percentage across all product categories surveyed**. When it comes to what makes a logo memorable, 59% believe the most memorable logos are those that remain consistent over time. A distinctive font was selected by 43% of respondents, followed by bold colours at 36%, a clean and modern design at 34%, and historical links at 27%.

Vauxhall’s more streamlined, contemporary logo introduces a more angular design for the iconic Griffin, and removes the flag for the first time, previewing an evolution of the brand’s Bold and Pure design language as it looks ahead to an electric future and the next generation of vehicles.

The new logo complements the distinctive Vauxhall Vizor grille, a key feature of the brand’s design since its introduction in 2021, and which is now seen across its entire line-up. The refined logo is designed to appear sharper on the illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept and first seen in mass production on the Grandland in 2024. The illumination of the logo was added to the New Astra in 2026 and will appear on future models.

The new logo will debut at the Paris Motor Show on the Vauxhall STX Concept – standing for Sports Tourer eXperimental, this sleek, aero-efficient estate car will showcase design elements that will appear on future Vauxhalls. It will then feature on the next all-new Vauxhall production model, set to be revealed in 2027.

Mark Adams, Vauxhall Design Vice-President, said: “The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain. Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles. As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify. The new look is sharper, cleaner and fits perfectly with the next evolution of our Bold and Pure design language.”

Vauxhall’s research also highlights the importance of British heritage, with 55% of Brits saying they are more likely to trust a British brand. More than half (54%) are also more likely to purchase a product from a brand with British heritage, while quality is the characteristic most associated with British brands, selected by 44% of respondents.

Vauxhall is the longest-running vehicle manufacturer continually producing vehicles in the UK, its first car having been built here in 1903. More than 120 years later, Vauxhall continues to play an important role in the British automotive industry, with vehicles still manufactured in the UK at its Ellesmere Port factory – the UK's first EV-only volume manufacturing plant – where it builds the Combo Electric.

Vauxhall’s strong brand recognition is reflected across its current model line-up, with 79% of Brits recognising the Corsa, which first launched in the UK back in 1993, and 78% recognising the Astra, which dates even further back to 1980.

A history, over 700 years in the making

Despite 61% correctly identifying the Griffin as the mythical creature featured on the Vauxhall logo, 39% of Brits do not know how old it is, with just 7% correctly identifying that the Vauxhall Griffin history dates back more than 700 years.

The oldest known depictions of griffins date back over 5,000 years to around 3,000 BCE in ancient Egypt and early Mesopotamia. The Vauxhall Griffin can trace its history back to the 13^th century when it featured on the coat of arms of Sir Falkes de Bréauté, an Anglo-Norman mercenary and lieutenant of King John. He was granted the Manor of Luton and married a rich heiress, Margaret de Redvers, who had property on the South bank of the Thames. The land - initially known as Fulk’s Hall - evolved over time to become Vauxhall. The Griffin emblem was used around the Vauxhall Pleasure Gardens built on the site of the hall, and Alexander Wilson, the founder of Vauxhall Ironworks, decided to take this as the name for his new company in 1857.

The first Vauxhall cars produced from 1903 did not feature the manufacturer’s name, but with the advent of upright radiators, the word Vauxhall and then the intertwined VM logo featured on the radiator shell until 1913. An apprentice, Harry Varley, won a competition to design a new Vauxhall badge. He went back to Falkes’ heraldic device for inspiration, and the first circular Griffin badge appeared.

Since the 1920s, the Griffin has had 12 main redesigns, continuing to evolve along with the vehicles it appeared on. The thirteenth iteration continues this history of evolution, bringing a fresh interpretation to a symbol that has been part of Vauxhall's identity for generations.  

The latest Griffin is at the heart of Vauxhall’s new retailer corporate identity that is currently starting to be rolled out across the UK, accompanying the recently upgraded digital environment to deliver a sleek, modern experience across all customer touchpoints. 

The new logo introduction coincides with the launch of a new brand campaign, Brit’s What We Do, that celebrates Vauxhall’s role in UK society. The long-term campaign will evolve to include Vauxhall’s proud association as Official Car & Van Partner to Team GB in the run-up to the Olympics in 2028. 

l'Unico Grifone per me