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Da Automotive News, un po' di info sulle future Volvo:

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Volvo Cars launches largest-ever product push, developing regionally tailored car offerings

Volvo Cars reveals the largest and most ambitious global product push in its 99-year history, launching 13 all new cars between now and the end of 2030.

By then, Volvo Cars will have a clear regionalised portfolio with electrified cars, all-electric as well as third-generation hybrids, developed for regional markets. The product plan contains seven new cars for Western markets, and six new cars for China. More details will be revealed during Volvo Cars’ Strategy Update later today in Stockholm.

With the product plan, Volvo Cars aims to double its market share by increasing its addressable market in the fast-growing fully electric (BEV) segment, as well as with third-generation hybrids for customers still reluctant to go fully electric. This new product offensive will be a significant factor in Volvo Cars’ efforts to build a company that in the long term is capable of achieving strong growth and an EBIT margin beyond 8 per cent.

“Our showrooms will look very different in 2030. This is our strongest product pipeline ever, tailored to regional needs, and emphasises our ambition to be the leading premium car brand,” says Håkan Samuelsson, president and CEO.

The new product push will also include cars in new segments, broadening the offer in each of its three main regions: Europe, the US and China. It will take Volvo Cars into the next era of design and broaden the range of the Volvo brand.

As the new software-defined and electrified cars for Western markets will use the company’s industry-leading HuginCore computing platform and be based on the SPA2 and SPA3 architectures, investments in its technology stack and manufacturing will decrease from today’s levels.

By using its unique collaboration with Geely, Volvo Cars will develop attractive new and electrified cars that are extremely competitive in China. The two companies will also work together on shared platforms, a dedicated tech stack for China and a shared parts and supply chain to develop cars in a highly cost-efficient way.

Volvo Cars will combine its product offensive with a new commercial model built on simplicity, transparency and precision. Getting a new Volvo will become even easier, with transparent pricing, streamlined offers and with special fast-delivery versions. Regular over-the-air software updates and a convenient and all-inclusive Care offer are aimed at further building the relationship between Volvo Cars and its customers.

“Our product offensive builds on four unique strengths: regionalised product offerings, leadership in electrification, unique synergies with Geely, and complete customer offers that goes beyond the car alone,” says Håkan Samuelsson. “Enabled by a high-performing organisation and affordable frames for investment and cost, these strengths position us for growth and increased profitability.”

Volvo Cars outlines clear roadmap to long-term profitability and cash generation

Volvo Cars will today, during an event in Stockholm, reveal the strategic steps to long-term build a company capable of an EBIT margin beyond 8 per cent with strong cash flows.

The company will outline clear strategic answers to the car industry’s challenges: regionalised product offers and governance model, focus on growth through flexible electrification, leveraging the unique synergies with Geely, and a transformation from selling cars to delivering complete customer offers.

As part of its Strategy Update, Volvo Cars will unveil its largest-ever product offensive, with 13 new and regionally tailored electrified cars. As markets increasingly deglobalise through technology restrictions, trade tariffs and diverging customer preferences, Volvo Cars is turning regionalisation into a competitive advantage.

As the seven new cars for Western markets will benefit from investments already made in the SPA2 and SPA3 platforms, the product push means that investments in technology and manufacturing will decrease from today's levels. In China, Volvo Cars will leverage its unique synergy potential through shared platforms, a software stack for China as well as common parts and a common supply chain to develop six all new China-specific models. 

As a result, Volvo Cars estimates that many of its upcoming models will require much lower investment per car, compared to previous first-car-on-platform launches such as the EX60. And as more electrified cars move to SPA-based or shared hybrid platforms, profit margins per car will increase significantly as well.

The company also expects additional savings from synergies with Geely for hardware sourcing in Europe and China. By 2030, Volvo Cars aims to achieve around 30 per cent full commonality in parts, up from 10 per cent currently. The company estimates this to contribute approximately 5 per cent of material cost savings by 2030, beyond generating additional indirect savings.

It will also continue to improve efficiency by making corporate overhead leaner and strengthening productivity across the value chain. Combined with the strategic actions announced today, these measures create a clear roadmap towards building a company with growth, stronger profitability and cash generation.

“The challenges for the car industry are immense, but our strategy gives a clear answer to how we adapt to these and our ambition is to be the leading premium car brand,” says Håkan Samuelsson, president and CEO. “With a regionally optimised product portfolio, unique synergies, electrification and new levels of efficiency, we will build a company capable of reaching beyond 8 per cent EBIT margins.”

Via Volvo.

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