I Prossimi Modelli Fiat e Abarth

[bububu]

124

Una 500 xl e non sto scherzando sembra che sia u a sorta di croma

Erede bravo anche sedan e sw

Erede punto che dovrebbe essere 500 a 5 porte (solo per mercato emea e statunitense)

Sostituta linea/palio/punto per gli altri mercati

Sulla "nuova 500" o in merito ad un eventuale facelift si sa qualcosa? E quando la 500 5 porte?

[Pandino]

Sulla "nuova 500" o in merito ad un eventuale facelift si sa qualcosa? E quando la 500 5 porte?

Il facelift dovrebbe arrivare l'anno prossimo

[Ario_]

Cioè stai dicendo che il filone stilistico del crossover introdotto con Croma II avrà seguito?

Visto che il filone era lo stesso di Grande Punto e Bravo non sarebbe un male...

Vediamo che succede.

[AleMcGir]

Fiat Punto replacement a “headache” for the Italian brand

Italian mass market car producer Fiat is struggling to decide whether the replacement for its ageing Fiat Punto light hatch should be a retro-style spin-off of the 500 range, or a more practical, less stylish car that will sit separate to the cutesy Fiat 500 family.

Following an earlier exclusive report from CarAdvice in which the brand’s design chief, Roberto Giolito, hinted that the Punto could be absorbed as part of the Fiat 500 range as a five-door hatchback offering, it has become even clearer that Fiat is seriously considering what will be the best outcome for the brand with its next-generation B-segment hatch.

However, Fiat brand chief Olivier Francois told CarAdvice at the 2014 Los Angeles auto show that the decision making process is something of a “headache” when it comes to offering up a replacement for the Punto, which first went on sale in its current-generation guise in 2005.

“We are really working on it. We need a B-segment car. We need a new car. And it cannot be a loss,” he said. “That’s a headache.”

Francois says the Fiat Punto replacement needs to make the company money, but admits that in the segment in which it fights, that’s a hard task.

“B-segment is the worst thing in this moment. We have seen, it’s extremely competitive – our competitors do great cars. Let’s face it. The [Renault] Clio is a good car, the [Peugeot] 208 is a good car, the Citroen [C3] is a great car. They’re all good,” he said.

“So what are we going to do better, and why would we make money where they lose money. They all lose money. So once we have the beautiful object, what do we do?”

Francois indicated that it isn’t as simple as adding the Punto to the 500 range, or even making it a retro-inspired take, possibly known as the 600.

“This is challenging. We are addressing it. We have a couple of ideas about how to address this, but it is intellectually more challenging,” he said.

“It could still happen. I mean, I don’t know what Roberto told you, but yes, it is a conversation we are having as we speak. Either, or. That’s an open question, and that’s the best question, I think that’s the most important thing at this moment,” he said.

“I know what I’d like – I won’t share,” he said.

“The car physically exists, we’re exploring. But we need to find a business case – that’s a problem. When it comes to small cars: why do we want a small car? Why? Maybe because I have 10 million customers in Europe waiting for a new one.

“Because if I will satisfy 10 million customers, which is huge, if I do that losing money, maybe it’s better to leave them with the Punto,” he said.

On the notion of further expanding the Fiat 500 range beyond the regular three-door hatch, 500L MPV (and 500L Living seven-seat model), and the newly introduced 500X compact SUV (which shares parts with the Jeep Renegade), Francois said the brand needs to assess the risk of doing so.

“Theoretically we can do more,” he began. “Bigger or smaller. Nothing is confirmed now. For two reasons: we will have to decide this, but in the plan – the five-year plan – you have new cars, I don’t think there are other evolutions in the 500 family in that plan.”

Francois said that being able to share costs with another brand in the FCA portfolio significantly impacts the costs involved.

“500X is really going to be the proof in the pudding. I’m extremely optimistic. We believe in what we see. If the car really flies, then we will probably reopen the menu of possibilities that we have, and which is already explored, it’s already figured out. We know what we could do,” he said.

“And the other thing we need to look at, even if we have a success with the 500X, is that you don’t want to kill mother goose. The Fiat 500 is my only chance beside the functional family to create brand equity,” he said.

“To generate an extra margin, which is so important when you sell little cars in a mass market like us, this brand equity is crucial. Because of this I have to be careful that we do not dilute this 500 brand DNA within this, that we cannot spread it too thin.

“I think there’s still space for a couple of models, but we have to be careful. We have to see two things – is the 500X going to be the success we expect, and if so, maybe, you know, surveys, clinics, speaking with customers [to see] how many more we can do before taking a risk on the brand equity,” he said.

“But Mini shows us that it can be done, and they’ve done it successfully. I appreciate what they do,” Francois suggested.

“The 500X is a great program because it is shared with Jeep. The breakeven is lower. That’s the key,” he said of the new baby SUV.

“It’s a bigger segment, so there’s more margin. Crossover is a cash cow. 500X checks all the boxes,” he said. “When you share, your breakeven is half. Then you start talking – I’m going to make some money, you know? Your risk is half. So in this case, I cannot share, so there is a risk.”

Fiat Australia is yet to confirm the 500X for local launch, though it is highly likely to go on sale before the end of 2015. The 500L is also yet to be confirmed.

Fiat Punto replacement a ?headache? for the Italian brand

[Alain]

Fiat Punto replacement a ?headache? for the Italian brand

Mi sembra che Ø sappiano cosa fare con l'erede punto...

[Wilhem275]

Mi chiedevo: ma visto che 500X non è poi molto più cicciosa di una B normale, non è che a tirarne fuori una ribassetta viene troppo simile?

In altre parole, forse la "Punto à la 500" è già la X, e dovendo fare una Punto è meglio farla della famiglia razionale Panda. Anche perché poi 'sta famosa famiglia razionale Panda da cosa dovrebbe essere composta?

[TONI]

da quello che ho capito dall' articolo è , come sempre, solo un problema di ritorno economico : se i concorrenti facendo un buon prodotto non riescono a guadagnarci non ci riuscirà nemmeno fca sia che esca una pandona che una 500x ribassata.

La chiave del discorso secondo me sta tutta nella condivisione dei costi di sviluppo con un altro modello o all' interno della famiglia o con un possibile alleato esterno

[Abarth03]

Non male come quadro, per un segmento nel quale una volta il gruppozzo operava ad occhi chiusi. Congratulazioni, sono riusciti a farsi scappare dalle mani pure questo...

[boygrunge]

a 'sto punto valuterei il ricarrozzare la Mazda2, partnership per partnership...

[gpat]

Un modello della famiglia Panda doveva essere, in origine, 500L. Poi l'hanno fatto con brand 500 perché al momento era più redditizio e non avevano soldi per entrambe le cose.

Comunque 500X è oltre dimensioni Punto. Per la prossima B, visto che ci sono Panda da 365 cm e 500L da 414 cm, una buona scelta potrebbe essere una 500-5p più piccola dell'attuale Punto, ma più grande di Ypsilon, intorno ai 390 cm, posizionata come prezzo tra 500 e 500L e rifinita da premium.

Se sono riusciti a vendere 500L a prezzi superiori agli altri MPV, non c'è motivo per cui non riescano a vendere questa.