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Messaggio aggiunto da __P

STLA.thumb.png.6737ce81b001de48c3727e360a1b2e66.png

 

⬇️⬇️⬇️ DISCUSSIONI SUI PROSSIMI MODELLI ⬇️⬇️⬇️

Alfa Romeo

Chrysler / Dodge / Ram

Citröen

• DS Automobiles

Fiat / Abarth 

Fiat Professional 

Jeep

• Lancia

Maserati 

Opel / Vauxhall

Peugeot

 

 ⬇️⬇️⬇️ DISCUSSIONI SULLE PIATTAFORME ⬇️⬇️⬇️

STLA Medium

STLA Large

STLA Frame


Discussione sul titolo in borsa ➡️ CLICCA QUI!

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Inviato

Visto che Tipo, Giulia e Stelvio sono sul viale del tramonto e ci sarà il cambio di generazione di Tonale ,dei motori italiani quindi rimarrà solo il 1.0 firefly (su panda e 500) ?

Auto attuale Toyota Auris Lounge TS HSD MY2013

Auto passate Alfa Romeo 147 Distintive 2.0 TS MY 2005, Ford Focus Trend 1.8 TDDi MY 2000

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Inviato

Non credo che rimarchiate Citroën di colpo crescerebbe l’interesse, l’unica salvabile potrebbe essere la futura 7 e la 4, marchiate Chrysler e senza stupide lucine e cagatelle varie, la 7 potrebbe avere pure sbocco in Nord America

Inviato
22 minuti fa, KimKardashian scrive:

Non credo che rimarchiate Citroën di colpo crescerebbe l’interesse, l’unica salvabile potrebbe essere la futura 7 e la 4, marchiate Chrysler e senza stupide lucine e cagatelle varie, la 7 potrebbe avere pure sbocco in Nord America

Not bigger interest. But if "DS" becomes 1 or 2 top models for Citroën again, "Citroën DS x" like it originally was, they can cut all the expenses of a standalone brand with management, design, marketing, distribution … Maybe add a "DS line" for all Citroën models.

Same should be done for Abarth. It was Fiat's tuning and racing division and in reality it has never been more than that. Not even one exclusive model. Kill the "standalone" brand, name the models "Fiat XY Abarth", add an "Abarth line" for cheaper models and you're fine.

Those two core brands would even benefit from their "halo" sub-brands.

Then Lancia … I don't know. It sold less cars than Ferrari in 2025 so far. I don't think it can survive in current state. If you want to relaunch a brand you need at least one real hit model and biiig money to get the word out. And the right market conditions. Like BMW's MINI relaunch in 2000–2002. Not this slow and quiet effort surrounded by dozens of Chinese newcomers. How many people (who might buy new cars) remember a glorious Lancia? Outside of Italy? When was the last time Lancia had success apart from low-budget sales? When in C or D segment?

The other option for Lancia/DS would be a brand duo like Opel/Vauxhall with local badge swap. If the combined numbers would be enough and friends of the brands would get along with that.

Modificato da pumadog

Inviato
2 ore fa, pumadog scrive:

Not bigger interest. But if "DS" becomes 1 or 2 top models for Citroën again, "Citroën DS x" like it originally was, they can cut all the expenses of a standalone brand with management, design, marketing, distribution … Maybe add a "DS line" for all Citroën models.

Same should be done for Abarth. It was Fiat's tuning and racing division and in reality it has never been more than that. Not even one exclusive model. Kill the "standalone" brand, name the models "Fiat XY Abarth", add an "Abarth line" for cheaper models and you're fine.

Those two core brands would even benefit from their "halo" sub-brands.

Then Lancia … I don't know. It sold less cars than Ferrari in 2025 so far. I don't think it can survive in current state. If you want to relaunch a brand you need at least one real hit model and biiig money to get the word out. And the right market conditions. Like BMW's MINI relaunch in 2000–2002. Not this slow and quiet effort surrounded by dozens of Chinese newcomers. How many people (who might buy new cars) remember a glorious Lancia? Outside of Italy? When was the last time Lancia had success apart from low-budget sales? When in C or D segment?

The other option for Lancia/DS would be a brand duo like Opel/Vauxhall with local badge swap. If the combined numbers would be enough and friends of the brands would get along with that.

It must be said that the costs of structure are so low.

If Alfa has something like 65 heads, how may employes for Lancia? 20?

Fiat Punto I 55 sx '97

Fiat Punto II restyling 1.2 60cv '04

Toyota Prius V2 '06

Inviato

Secondo me non avrebbe comunque senso anche all'interno di Citroen, cosa fai, un marchio che vende auto simil Dacia E auto premium che dovrebbero scontrarsi con Audi? Ma via, chiudete e trasferite tutta la rete e gli investimenti su Lancia e Alfa. Secondo me Lancia può benissimo fare il suo con qualche investimento in più, ora vediamo anche con la spinta del rally e i prossimi modelli. Al solito i problemi sono 2 e continuano a non affrontarli sperando nel signore che i clienti cambino mentalità:

1) motori che non ci sono, quando gli gira bene mettono il 1.6, altrimenti via del solito infame 1.2

2) personalizzazioni, che di norma rimangono 1 anno o 2 dal lancio e poi spariscono per arrivare alle auto monocolore, monointerno, monoallestimento.

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