Alfa Romeo - filosofia sul brand, sui modelli e sullo sviluppo

[STEVEC]

6 hours ago, Łukaszullo said:

If the 33 is a masterpiece, then Alfa Romeo's future is screwed. It's neither special in any way, technically advanced, nor pretty (in my opinion). 4C, Giulia and Stelvio were much more ambitious projects, developed by a much smaller company. They also raised the brand's reputation, and image, which is already getting hurt by the Tonale, and will be ruined further by Junior.

1. I dont think that Alfa has got any bigger than it was in 2012.

2. Giulia and Stelvio were ambitious, yes. But they were meant to be mass production models. And they definitely didnt sell as expected, so they should be considered failed. Junior may not be so ambitious and special (no carbon fiber anti-roll) but if it sells as expected, it will have reached its target as a mass production model, and will thus be succesful.

Dont get me wrong, I consider Giulia a future classic. But if we want to be fair and square, it failed

[gianmy86]

8 anni fa...

 

 

"Après moi, le déluge."

 

 

[Łukaszullo]

13 ore fa, STEVEC scrive:

1. I dont think that Alfa has got any bigger than it was in 2012.

2. Giulia and Stelvio were ambitious, yes. But they were meant to be mass production models. And they definitely didnt sell as expected, so they should be considered failed. Junior may not be so ambitious and special (no carbon fiber anti-roll) but if it sells as expected, it will have reached its target as a mass production model, and will thus be succesful.

Dont get me wrong, I consider Giulia a future classic. But if we want to be fair and square, it failed

1. They grew up a lot, as the brand started selling in other significant markets outside of Europe. 4C, Giulia and Stelvio were a massive step above the models developed under Fiat.

2. The problem weren't the products itself, but poor post sales services, lack of adequate marketing, late updates, and other issues that didn't valorize the products enough.

If you take a look at the sales of Giulia & Stelvio, you can see how the numbers were steadily rising month by month under Marchionne's management, when there was serious work going on to "revive" the brand.

After Marchionne stepping down the CEO role, the sales instantly slipped the next month, and they never recovered again.

 

Modificato 16 Novembre 2024 da Łukaszullo

[STEVEC]

2 hours ago, Łukaszullo said:

1. They grew up a lot, as the brand started selling in other significant markets outside of Europe. 4C, Giulia and Stelvio were a massive step above the models developed under Fiat.

2. The problem weren't the products itself, but poor post sales services, lack of adequate marketing, late updates, and other issues that didn't valorize the products enough.

If you take a look at the sales of Giulia & Stelvio, you can see how the numbers were steadily rising month by month under Marchionne's management, when there was serious work going on to "revive" the brand.

After Marchionne stepping down the CEO role, the sales instantly slipped the next month, and they never recovered again.

 

1. Alfa Romeo sold 100,000 cars in 2012, now it sells only 70,000. Yes, it has presence outside Europe now, but it is very small

2. The products were part of the problem. The engine range was ridiculous (only 2 engines for the non-QV models - announcements were made again and again for mild hybrid versions, plug-in hybrid versions, 6-cylinder engines, and nothing ever came), and let's not forget the criminal decision to not launch a SW version for Giulia. And make no mistake all the aforementioned decisions were taken by Marchionne

[Łukaszullo]

1 ora fa, STEVEC scrive:

1. Alfa Romeo sold 100,000 cars in 2012, now it sells only 70,000. Yes, it has presence outside Europe now, but it is very small

2. The products were part of the problem. The engine range was ridiculous (only 2 engines for the non-QV models - announcements were made again and again for mild hybrid versions, plug-in hybrid versions, 6-cylinder engines, and nothing ever came), and let's not forget the criminal decision to not launch a SW version for Giulia. And make no mistake all the aforementioned decisions were taken by Marchionne

1. By that logic, Alfa Romeo is more successful than Ferrari, because they sell more cars. Giulia and Stelvio are another world compared to Giulietta and Mito, their sales can't be compared. On the other hand, you can compared Giulia's & Stelvio's sales before and after Marchionne stepped down, to see how a bad management has its effects on sales.

2. 2 petrol options+ many diesel options is not bad. Last Marchionne's industrial plan was focused on hybrid powerplants and EVs, but sadly he passed too soon to make it happen.

The SW version wasn't made because of structural reasons.

[poliziottesco]

On 11/15/2024 at 10:55 AM, AndreaB said:

 

Apppposto siamo allora........................

Hai fatto apposta a parlare come Joda onti è venuto spontaneo 😂

[AndreaB]

On 16/11/2024 at 20:11, poliziottesco scrive:

Hai fatto apposta a parlare come Joda onti è venuto spontaneo 😂

 

Spontaneo.............

 

 

[Ospite]

1 minuto fa, falconero79 scrive:

si pretende che la macchina che ha lo stemma alfa, lo sia

Chi lo pretende? Perché quando hanno fatto 2 auto veramente Alfa come Giulia e Stelvio spendendo miliardi per sviluppare un pianale da zero che era di gran lunga il migliore della categoria non le ha comprate nessuno e tra un po' alfa la chiudevano. E in ogni caso uno può fare le critiche che vuole ma si rende ridicolo se continua a sparare inesattezze o falsità. 

[only-alfa]

7 ore fa, davos scrive:

Chi lo pretende? Perché quando hanno fatto 2 auto veramente Alfa come Giulia e Stelvio spendendo miliardi per sviluppare un pianale da zero che era di gran lunga il migliore della categoria non le ha comprate nessuno e tra un po' alfa la chiudevano. E in ogni caso uno può fare le critiche che vuole ma si rende ridicolo se continua a sparare inesattezze o falsità. 

La Giulia e la Stelvio (soprattutto la Giulia) all'inizio mancavano di accessori fondamentali per il segmento. 

Non puoi mettere sul mercato un auto a cui mancano i Led Matrix quando nello stesso periodo Serie 3 offriva come optional addirittura i fari laser. 

Senza contare che non é stata spinta commercialmente come ci si attendeva. Io gli spot di lancio me li ricordo e facevano veramente pena.

Detto questo per me (ripeto per me) questi non erano difetti perché non mi interessa avere i full led avendo un telaio del genere. 

[falconero79]

9 ore fa, davos scrive:

Chi lo pretende? Perché quando hanno fatto 2 auto veramente Alfa come Giulia e Stelvio spendendo miliardi per sviluppare un pianale da zero che era di gran lunga il migliore della categoria non le ha comprate nessuno e tra un po' alfa la chiudevano. E in ogni caso uno può fare le critiche che vuole ma si rende ridicolo se continua a sparare inesattezze o falsità. 

bene, l'hai ordinata? no perchè parli parli... ma l'hai presa?

1 ora fa, only-alfa scrive:

La Giulia e la Stelvio (soprattutto la Giulia) all'inizio mancavano di accessori fondamentali per il segmento. 

Non puoi mettere sul mercato un auto a cui mancano i Led Matrix quando nello stesso periodo Serie 3 offriva come optional addirittura i fari laser. 

Senza contare che non é stata spinta commercialmente come ci si attendeva. Io gli spot di lancio me li ricordo e facevano veramente pena.

Detto questo per me (ripeto per me) questi non erano difetti perché non mi interessa avere i full led avendo un telaio del genere. 

parliamo di un'auto ferma a 10 anni fa tecnologicamente, quando gli altri sono già a 1 o 2 generazioni dopo.