https://www.reuters.com/business/ferrari-names-new-marketing-chief-after-luce-ev-debut-2026-06-23/

MILAN, June 23 (Reuters) - Ferrari (RACE.MI), opens new tab said on Tuesday it had appointed former BMW (BMWG.DE), opens new tab Italy head Massimiliano Di Silvestre as its chief marketing and commercial officer, replacing long-serving executive Enrico Galliera.

The management change comes shortly after Ferrari unveiled ‌the divisive Luce, its first electric car, in a launch that drew widespread criticism.

Di Silvestre, who left BMW at the end of last month after serving as president and CEO of the group's operations in Italy for almost seven years, will take up the new role on July 1. He will join Ferrari's leadership team, reporting directly to CEO Benedetto Vigna, the luxury sports ⁠car maker said in a statement.

Ferrari said Di Silvestre brings more than two decades of international experience in the premium and luxury automotive sector, including expertise in business transformation and commercial development.

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GALLIERA LEAVES AFTER 16 YEARS

One of Ferrari's top executives, Galliera has spent more than 16 years at Ferrari, helping the group to strengthen its global brand appeal.

He "has decided to embark on a new chapter in his professional journey — a decision shared ‌with ⁠the company some time ago," the company said in a statement.

Galliera and Ferrari had decided to part ways at the beginning of this year, agreeing that he would stay on for the important EV launch, a source told Reuters.

"I would like to thank Enrico for the extraordinary contribution he has made to ⁠Ferrari throughout his long career," CEO Vigna said, underscoring his role in strengthening the brand globally.

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Modificato 24 Giugno24 Giu da pennellotref

18 ore fa, M86 scrive:

Ed ecco servito il capro espiatorio per il flop della Luce.

La colpa non è di un prodotto che non rispecchia quello che la gente si aspetta da Ferrari, ma di chi non è riuscito a convincere l'opinione pubblica che quella è una Ferrari

https://www.ferrari.com/it-IT/corporate/articles/massimiliano-di-silvestre-chief-marketing-commercial-officer-01-07-2026

un po' come le squadre di calcio che danno tutta la colpa all'allenatore, che viene esonerato dopo che ha perso una partita