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1 minuto fa, Rohypnol scrive:

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“The 3 Series,” says Adrian van Hooydonk, “is the essence of BMW. It’s about driving, sportiness and elegance, combined in a relatively compact format. The 5 Series is geared more towards autobahn driving. The 7 Series looks like you could go fast but don’t really need to. The 3 Series is about agility and precision. It’s always moving even when it isn’t.”

It’s also the very definition of a heartland car – for its maker, and for most of us. Van Hooydonk, the BMW Group design director, owns an E21 316, the first generation 3 Series, and a car that somehow looks fresher with every passing year. Especially painted orange, as his example is. That and its early Sixties forbear, the original Neue Klasse, are two lodestars on BMW’s 110-year journey, so it’s no accident they’ve been invoked as the company unveils – after years of conceptual preparation and clever comms – the new i3.

This is the biggest of big deals, as we know, and there is a sense of history being made. Yes, everyone says that, but today it might actually be true. CEO Oliver Zipse receives a two minute standing ovation as he arrives in the arena (usually a basketball venue), a rousing moment that’s reminiscent of the fervour that greeted the late Steve Jobs. A clever strategist and clear thinker, Zipse has helped navigate the company through the perilous pivot to electrification without the shocking fiscal pain the upside down car world has inflicted on virtually every other big legacy name.

Partly, it must be said, because BMW called it right by remaining ‘technology open’; petrol, diesel, plug-in hybrid, BEV and hydrogen fuel cells are all in play for the forseeable. The new iX3 is also a hit, so much so that the plant in Debrecen, Hungary where it’s manufactured is running double shifts to meet demand. This is the EV that nukes any lingering doubts you might have about fitting one into your life.

Via TopGear.com

   

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